BTS Takes Over NYC: ARIRANG Immersive Digital Art Exhibition Opens at Chelsea Piers for 21 Days Only-Hopetrip

New York's Arte Museum is hosting a one-of-a-kind collaboration with global K-pop phenomenon BTS, bringing their music to life through cutting-edge digital art.

Running from July 24 through August 14, 2026, 'BTS THE CITY ARIRANG NEW YORK' turns the museum's GARDEN zone into an immersive sensory experience.

【Performance Tickets】New York Broadway Musical "The Lion King" Tickets

Available tomorrow

HKD 1224 Start

Book now

【Attraction Tickets】One World Observatory Ticket at One World Trade Center, New York

Available tomorrow

HKD 214 Start

Book now

Created by digital design powerhouse d'strict — the studio behind Arte Museum's renowned exhibitions — visitors can explore everything from towering digital waterfalls to interactive multimedia pieces, all set to BTS's music.

Inside the ARIRANG GARDEN: 5 Stunning Installations

The exhibition features five distinct media art installations. In 'No. 29,' silhouettes of all seven BTS members appear within a minimalist digital landscape, accompanied by resonant bell tones. 'Body to Body' uses the signature crimson of ARIRANG alongside flowing light particles that pulse with the music, reimagining Korean aesthetics through a contemporary lens.

'SWIM' brings the iconic STARRY BEACH artwork into the GARDEN zone for the first time, with seven orcas symbolizing the members gliding through a starlit digital ocean. '2.0' recreates the feeling of stepping directly into a music video, turning the entire gallery into a cinematic set. Rounding out the experience, 'Into the Sun' journeys through Las Vegas, New York, and Busan, South Korea — tracing the global path of both the artist and the exhibition.

The ARIRANG CAFE: Drinks That Come Alive

Between installations, visitors can recharge at the ARIRANG CAFE, where specially crafted BTS THE CITY-themed beverages create interactive tabletop displays. It's a multisensory treat that the whole group will enjoy.

According to d'strict representatives, this project merges Arte Museum's digital media expertise with BTS's music in an entirely new format. As part of New York's broader 'THE CITY' initiative, the experience is designed to deliver a memorable audiovisual journey for a worldwide audience.

What Visitors Are Saying

Arte Museum New York already holds glowing 5-star reviews. One visitor described it as 'a must' for anyone seeking a unique experience, praising the surprisingly fair ticket price and the museum's ability to stimulate every sense — sight, sound, touch, and even scent. Others raved about the interactive cartoon-drawing feature and the sheer spectacle of each gallery room.

Plan Your Visit

When: July 24 – August 14, 2026
Where: Arte Museum New York, 61 Chelsea Piers, New York, NY 10011
Admission: Entry to the BTS exhibition is included with standard Arte Museum New York tickets. With demand surging, advance online reservations are strongly recommended.

美國隨上隨下觀光巴士

紐約Big Bus隨上隨下觀光巴士之旅（敞篷）

舊金山Big Bus隨上隨下觀光巴士（敞篷）

西雅圖隨上隨下觀光巴士（含遊船）

西雅圖隨上隨下觀光巴士&海港遊船

洛杉磯Big Bus隨上隨下觀光巴士之旅（敞篷）

洛杉磯＆好萊塢隨上隨下城市觀光巴士票

芝加哥Big Bus隨上隨下觀光巴士（敞篷）

西雅圖隨上隨下觀光巴士

費城Big Bus隨上隨下觀光巴士（敞篷）

邁阿密Big Bus隨上隨下觀光巴士之旅（敞篷）

華盛頓特區Big Bus隨上隨下觀光巴士（敞篷）