Reformation to Open Third Toronto Store at Eaton Centre: What to Know
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Reformation to Open Third Toronto Store at Eaton Centre: What to Know
Sustainable fashion brand Reformation is set to open its newest Toronto storefront inside the Eaton Centre next week — its third location in the city.
Known for limited-edition collections, sustainable creations and high-end designs, Reformation's latest outpost brings its wide array of apparel to one of Toronto's busiest tourist hubs.
What to know about the Reformation store opening in Toronto
When will it open?
An exact date has yet to be announced, but the brand plans to open the week of Aug. 31, 2026, at the Toronto Eaton Centre.
Where will the new store be located?
Shoppers will find the new storefront on the top level, just steps away from Zara.
What can shoppers expect?
Spanning more than 1,100 square feet, the mall location features the brand's proprietary tech-enabled concept, Retail X, which brings the best of Reformation's online shopping experience into a physical store. Per the brand, the high-tech experience includes features like magic wardrobes and customizable lighting.
Shoppers can browse an assortment of pieces that, according to the brand, 'pair modern, clean silhouettes with everyday ease, including contemporary separates, relaxed denim, and a constant rotation of new dress arrivals.'
What will the store look like?
It all comes together in a store that reflects Reformation's signature design details — think honey oak millwork and rich mauve and root beer upholstery.
Per the brand, the interior is further elevated by 1940s furniture, vintage Italian lighting and custom Art Deco-inspired area rugs. Talk about chic!
Following the success of its Yorkville and Yorkdale locations, the new Reformation storefront will serve as a quick stop for a current wardrobe refresh in the city.
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