Goop Kitchen Opens First Brick-and-Mortar Store on NYC's Upper East Side
Gwyneth Paltrow's wellness-focused fast-casual brand is taking a big step forward in Manhattan with its first-ever walk-in location.

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The Upper East Side seems like the natural fit for Goop Kitchen's latest expansion — and now the brand is making it official with its first physical storefront.
Opening Monday, August 3, at 346 East 92nd Street, this new outpost breaks from Goop Kitchen's previous NYC strategy. While the Midtown West and Williamsburg spots function as delivery-and-pickup ghost kitchens, the UES location welcomes customers inside to browse, order at the counter, and take their meals to go.
The move reflects a broader shift for the California-based brand, which entered the New York market earlier this year with a delivery-only approach. By adding a dedicated retail space on the Upper East Side, Goop Kitchen is blending its grab-and-go convenience with a more traditional fast-casual experience.
As for the food, fans will find the same beloved menu: salads, grain bowls, rotisserie chicken, gluten-free pizzas and wraps — all free of gluten, refined sugar, seed oils and preservatives. Standouts include the Chinese Chicken Salad, Miso Salmon Bowl, Everyday Kale & Brussels Salad, the G-Potle Taco Crunch Bowl, and the grain-free Falafel & Hummus Wrap, finished off with those signature Coco Chocolate Chip Cookies.
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