Hokkaido is definitely Japan's best prefecture for souvenir shopping. This gourmet land offers countless souvenir sweets and snacks—chocolate, cheesecake, potato snacks and more—most made with delicious local ingredients.

【Attraction Tickets】[Depart from Sapporo] Hokkaido Asahiyama Zoo & Forest Elf Terrace One-Day Tour: Penguin Walk + Shikisai-Setsu Paradise or Dreamy Illumination

Available 2026-09-05

HKD 449 Start

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【2-Day Tour Routes】[Sapporo North Exit Departure] 2026 Hokkaido Autumn Limited 11 Maple Viewing Spots 2-Day Tour (Minimum 20 Pax)

Available 2026-10-24

HKD 722 Start

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With so many products sold, it can be confusing what to buy. Here are the all-time best-selling Hokkaido souvenirs; save this list and enjoy happy shopping!

1. Shiroi Koibito

Ishiya's langue de chat cookie with white chocolate, beloved for over 40 years and even home to its own theme park in Sapporo—the definitive first choice. Price: 576 yen (9 pc).

2. Rokkatei Marusei Butter Sandwich

The long-established Rokkatei's iconic butter sandwich made with Hokkaido flour, white chocolate, raisins, and 100% butter. Price: 500 yen (4 pc).

3. Haskapp Jewelry

Morimoto's long-selling cookie filled with haskapp jam and butter cream, coated with chocolate, sold since 1978. Price: 720 yen (4 pc).

4. Sanporoku Ryugetsu

Ryugetsu's top-selling baumkuchen beautifully coated with milk and white chocolate like a white birch, with 40 branches across the prefecture. Price: 630 yen (1 pc).

5. Black Thunder (Hokkaido limited flavors)

Yuraku's popular chocolate snack, with Hokkaido-only flavors: White Cookie, Melon, and Strawberry.

6. HORI Yubari Melon Pure Jelly

Yubari Melon is a Hokkaido must-try; HORI's Pure Jelly is juicy and refreshing with a rich melon flavor. Price: 540 yen (12 pc).

7. Royce Nama Chocolate & Potato Chip Chocolate

Royce produces the legendary Nama Chocolate (ganache) in various flavors, plus the top-selling Potato Chip Chocolate—farm-fresh chips coated in milky chocolate. Price: Nama Chocolate 778 yen (20 pc) / Potato Chip Chocolate 778 yen (190 g).

8. SNAFFLE'S Cheese Omelette

A Hakodate pastry shop's best-selling cheese souffle, soft and fluffy, available in Cheese, Chocolate, Maple, and Strawberry. Price: 600 yen (4 pc).

9. LeTAO Double Fromage

LeTAO (Otaru) is often called the maker of Japan's best cheesecake—two layers of rare and baked cheese with generous Hokkaido cream. Price: 1,728 yen.

10. Caramel Kitchen

Glico's first caramel store; the Homemade Caramel and Caramel Biscuit became sensational hits. Price: Caramel 756 yen / Biscuit 1,080 yen.

11. Jaga Pokkuru

Calbee's popular potato snack made only with 100% Hokkaido potatoes, similar to both fries and crisps, seasoned with Okhotsk sea salt. Price: 550 yen (6 pc) / 885 yen (10 pc).

12. Yubari Melon White Chocolate

Yubari Melon is farmed only in Yubari City; this white chocolate presents the signature taste of Hokkaido. Price: 648 yen (24 pc).

13. HORI Corn Chocolate

HORI's best-selling sweetcorn snack—puffed corn coated with flavored chocolate, seriously addictive. Price: 360 yen (10 pc).

14. Jagaimo Koro Koro

HORI's cube-shaped crackers made with Hokkaido potatoes and mochi rice, in Sweetcorn, Garlic, and Cheese flavors—perfect with drinks. Price: 410 yen (170g).