Hong Kong Asian Sporting and Outdoor Equipment Show

【Exhibition Overview】

    The Asian Sporting Show in Hong Kong is one of the leading professional sporting goods exhibitions in Asia in terms of scale. Since its inception, the exhibition has continued to expand in size and has now become one of the largest exhibitions of its kind in the Asian region, holding a significant position in the global exhibition industry.

    The previous edition of the exhibition recorded a total exhibition area of 45,000 square metres, featuring 1,640 exhibitors from countries and regions including Dubai, Poland, the United States, Japan, South Korea, Turkey, China, Mexico and Russia, attracting 43,282 professional trade visitors. The exhibition is held annually in October, which coincides with the peak buying season for global buyers visiting Hong Kong and the Asian region. With its extensive and comprehensive product range, the exhibition offers global buyers a premium sourcing opportunity and a professional trading platform, successfully drawing buyers from around the world to Hong Kong for business matching.

【Key Benefits of Exhibiting】

    Organised by Comasia Limited, this exhibition is an important component of MEGA SHOW, Hong Kong's flagship autumn sourcing event, and is held concurrently with MEGA SHOW Part 1, allowing exhibitors to tap into the show's vast international buyer network. Over years of development, it has grown into one of the leading B2B trading platforms among exhibitions of its kind in the Asian region, with significant influence in the global sporting and outdoor goods industry.

    - One-stop exhibition platform covering the full industry chain: The exhibition spans a full range of product categories, including racquet and ball sports equipment, fitness equipment and accessories, camping and hiking gear, water sports equipment, sportswear and sports shoes, and sports safety and protective gear. From professional competitive equipment to urban leisure outdoor products, and from traditional sports equipment to technology-enabled new material products, exhibitors can complete end-to-end business connections covering product display, brand exposure and trade negotiations.

    - Precise access to core global buyers and channel resources: As one of the core zones of MEGA SHOW, the exhibition shares MEGA SHOW's extensive international buyer network. In 2024, MEGA SHOW Part 1 attracted approximately 40% of buyers from Europe and the Americas, with over 50% of buyers coming from Asia and Oceania, fully demonstrating the exhibition's appeal to global sourcing professionals. The buyer profile covers all-channel sourcing entities, including major European and American chain retailers, brand procurement representatives, cross-border e-commerce sellers and trading agents.

    - Strategic engine for Chinese enterprises expanding into the global market: As a free port, Hong Kong offers unique advantages in tariff costs, foreign exchange settlement and cross-border logistics stability, making it the preferred city connecting Asian manufacturing with the global market. As an important component of MEGA SHOW, this exhibition provides Chinese sporting and outdoor goods enterprises with a strategic platform to connect with global buyers without the need to travel overseas. Leveraging MEGA SHOW's buyer network and industry reputation built over more than three decades, it offers exhibitors a low-barrier pathway to go global from samples to mass production.

    - Frontier hub for technological innovation and industry trends: Pickleball equipment, eco-friendly sustainable materials, lightweight camping gear and smart wearable devices are among the hot display categories at the exhibition. As the fastest-growing emerging sport, pickleball's entire industry chain — from carbon fibre paddles to professional sports footwear and apparel — is brought together under one roof at the exhibition. The concurrent MEGA SHOW brings together exhibitors from multiple product categories, allowing buyers to complete cross-category sourcing in a single venue and providing sporting goods companies with opportunities to reach a broader range of buyers.

【Exhibitor Information】

    This edition of the exhibition brings together a diverse range of exhibitors from multiple countries and regions. Key exhibitor groups include:

    - Internationally renowned brands: Honor, Toshiba, Darlian, Wilson

    - Philippine exhibitors: Cebu Ricordi Inc., Bravo World Inc., Stem Exports Phils Inc., Conway Designs Inc., That One Piece Enterprise, Island Accents Inc., Georgina Clothing Enterprises, Leds Clothing, Ely Knows, Payantog, Jaykens Sports

    - Professional sporting and outdoor brands: Joysent (a pickleball equipment brand, showcasing the Halo X5 paddle, NeoFoam series and Razor series new products)

    In addition, exhibitors from 17 countries and regions, including Mainland China, Hong Kong, Taiwan, Japan, South Korea, India and Thailand, are participating, covering categories such as household products, consumer electronics, hardware and tools, outdoor products, sporting goods and travel products. The exhibition also features pavilions for Mainland China, Hong Kong, Taiwan, Thailand and the Philippines, among other national and regional groups.

【Venue Information】

    The exhibition is held at the Hong Kong Convention and Exhibition Centre (HKCEC), located at 1 Expo Drive in the heart of Wan Chai's business district. As an international free trade port and global financial centre, Hong Kong boasts a convenient transport network and a well-established business services system. Leveraging the brand influence of MEGA SHOW as one of Hong Kong's most important autumn sourcing events, this exhibition provides exhibitors with a premium strategic platform for connecting with the global market.