MELAND Hangzhou Binjiang Intime City Store

As a leading brand in the indoor amusement industry, MELAND has successfully risen to become the "new‑generation national playground" through its innovative and diverse experiences and consistently high‑quality services, earning the trust of millions of families. Its premium flagship store, MELAND CLUB, further redefines the ultimate parent‑child play experience by breaking away from the single‑dimensional nature of traditional playgrounds through five core pillars: "Play, Learning, Aesthetic Education, Sports, and Parties," making it a highly sought‑after destination for families. Here, children can unleash their nature and have a blast in a joyful kingdom, while the space also serves as a versatile venue that integrates growth enlightenment and quality companionship, complemented by a thoughtfully equipped family restaurant to ensure every family outing is comfortable, worry‑free, and rewarding.

In terms of play experience, MELAND CLUB has meticulously crafted a rich variety of scenario‑based attractions, full of surprises at every turn. The mini‑city zone recreates realistic everyday scenes such as a supermarket, kitchen, fire station, farm and ranch, and pet hospital, where children can dress up in corresponding occupational costumes and transform into "little adults" to experience various social roles, gaining practical life knowledge and social skills through immersive role‑play. The dreamy ball pit is adorned in macaron tones, paired with adorable interactive installations and Instagram‑worthy backdrop walls, doubly enhancing both visuals and fun. The high‑altitude slides and the Silver Knight‑themed adventure maze are the perfect choices for building children's courage and physical fitness, with full soft padding protection and scientifically planned play routes allowing kids to play to their heart's content while parents need not worry about safety.

The deep integration of learning and aesthetic education is a major highlight of MELAND CLUB. The park houses a picture book library with thousands of titles, where the warm and cosy environment cultivates children's interest in reading. The building block creative zone and hands‑on craft space provide abundant materials, allowing children to unleash their boundless imagination with educational blocks, while DIY crafts and immersive aesthetic education courses help enhance their artistic appreciation and practical skills, allowing knowledge to take root subtly through play. The sports area is equipped with professionally graded facilities, from balance training to limb coordination exercises, comprehensively supporting children's physical development and promoting healthy growth.

The in‑park family restaurant is another plus, offering not only additive‑free healthy kids' meals but also a rich selection of dishes to suit parents' tastes, with fresh ingredients and balanced nutrition. Some dishes are even presented in playful, child‑friendly shapes that easily win over young taste buds. The restaurant features a bright and comfortable environment, with family‑style seating designed for easy supervision of children, perfectly addressing any dining concerns during family outings. The entire park is designed around fairy‑tale aesthetics, with soothing, healing colours and a well‑planned, open layout that reflects premium quality and attention to detail, making every moment of companionship more refined and memorable.