Barcelona City Council Outlines New Tourism Management and Environmental Impact Strategies
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SaveBarcelona City Council is addressing tourism management through communication initiatives and strategic updates focused on sustainability and social return. Local authorities view promotion and communication as tools to influence destination image, target specific markets aligned with city interests, and leverage digitalisation to increase average length of stay and repeat visits.
New Projects and Reports
The Barcelona City Council, through the Tourism Consortium, is defining a new tourism promotion strategy centred on reputation and targeted markets. Additionally, Barcelona Regional (BR) has updated its report titled 'Environmental impact of tourism in the city of Barcelona', which analyses the environmental impact generated by tourism in the city.
Visitor Resources
Travellers seeking assistance can contact the Citizen Help and Information Offices (OAC) or use the 010 Citizen Information and Assistance Telephone Service. The city council also provides a newsletter covering the latest news in tourism management.
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