Beautiful Life in Seoul (BLS): Free K-Beauty Lifestyle Festival at DDP, Aug 22–25
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SaveBeautiful Life in Seoul (BLS)
Beautiful Life in Seoul (BLS) is a lifestyle festival hosted by Seoul City at Dongdaemun Design Plaza (DDP) from August 22 (Sat) to August 25 (Tue). Visitors can experience K-beauty, fashion, wellness and culture, with programs for citizens and tourists (B2C) alongside business consultations for overseas buyers (B2B).
1. K-Beauty Style
Seoul Beauty Week: Art Hall 1 & 2, Eoullim Square
Seoul Beauty Forum: Conference Hall
Trade Show: Art Hall 2, Aug 23 (Sun)–25 (Tue) 10:00–18:00
K-Styling Experience: B the B, Eoullim Square
2. Wellness & Running
Athleisure Seoul: Design Lab 1F–2F, Aug 22 (Sat)–25 (Tue) 10:00–19:00
DDP Runner Fit: Igan Sumun Exhibition Hall, Aug 22–25 10:00–21:00
Healing in DDP: Gallery MUN, Aug 22–25 10:00–21:00
3. Design, Fashion & Lifestyle
DDP Design Book Fair: Design Lab 3F, Aug 22 (Sat)–23 (Sun) 11:00–19:00
Fashion & Local Brand Market: DDP Design Street–Miraero, Palgeori, Aug 22 (Sat) 15:00–20:00 / Aug 23 (Sun), 24 (Mon) 11:00–20:00
Dongdaemun Shopping District Linkage: Aug 22–25 10:00–19:00
【Attraction Tickets】South Korea Seoul Changdeokgung Hanboknam Hanbok Rental
4. Summer Seoul Con Night Programs
Night Hip-Hop Performance: Eoullim Square, Aug 22 (Sat) 18:00–21:00
Influencer Talk Show: Jandisarangbang, Aug 23 (Sun)–25 (Tue) 12:00–21:00
DDP Food Market: DDP Palgeori, Aug 22 (Sat)–23 (Sun) 11:00–18:00
Key Information
Dates: August 22–25, 2026
Venue: DDP area
Hours: 10:00–20:00 (varies by program)
Admission: Free
Address: DDP, 281 Eulji-ro, Jung-gu, Seoul 04566
Getting there: Subway Lines 2/4/5, Dongdaemun History & Culture Park Station, Exit 1 (about 26 m walk)
【Performance Tickets】Seoul | 2026.9.19-20 ATA Asia Top Artists Music Festival Tickets
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