Opened in 1987 as Japan's first beer museum and drawing over 700,000 visitors in 2025, the Sapporo Beer Museum is housed in a historic red-brick building completed in 1890. Originally built as a sugar factory and later serving as a malt house for the Sapporo Beer Company, this cherished landmark embodies Hokkaido's industrial heritage.

【Attraction Tickets】[Depart from Sapporo] Hokkaido Asahiyama Zoo & Forest Elf Terrace One-Day Tour: Penguin Walk + Shikisai-Setsu Paradise or Dreamy Illumination

Available 2026-09-12

HKD 449 Start

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【1-Day Tour Routes】[Sapporo Departure] 2026 Early Bird Offer: Mount Moiwa Night View & Jozankei Onsen & Otaru Hiyoriyama Lighthouse & Shiroi Koibito Park One-Day Tour

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The latest renovation was designed to let visitors experience the pride and craftsmanship Sapporo Beer has cultivated alongside Japan's beer culture over the past 150 years — in deeper, more interactive ways. Two new ways to explore are now available: a self-guided tour at your own pace, and the "SAPPORO BEER MUSEUM Guide Tour" led by expert guides.

Where Reality Meets Virtual Sound: Explore with Sony's Locatone

A newly introduced audio guide powered by Sony's Locatone technology fulfills the wish to "explore the exhibits at my own pace while diving deep into the history." With the self-guided ticket (1,000 yen for adults), visitors access "The Story of SAPPORO BEER — A Compass Chasing the Stars," an immersive audio guide that triggers location-based soundscapes and narratives through the visitor's own smartphone across 15 spots throughout the museum.

The guide supports five languages — Japanese, English, Korean, and Traditional and Simplified Chinese — making it seamless for international visitors. Complete checkpoint missions as you explore and receive an exclusive original sticker, available nowhere else.

Tour-Exclusive Replica Beer in the New Premium Lounge

For those seeking a more indulgent experience, the "SAPPORO BEER MUSEUM Guide Tour" (2,000 yen for adults, includes two tastings) is led by brand communicators who guide you through the story of beer and the passion of Hokkaido's pioneers. After the tour, you gain exclusive access to a premium lounge reserved for tour participants.

The crown jewel of the renovation is the tour-exclusive "Revival Sapporo Beer" — a faithful modern recreation of historic brewing techniques and flavors, letting you taste 150 years of history with every sip. Enjoying this special brew in an elegant private setting while listening to your guide's commentary makes for an unforgettable experience.

Visitor Information

Sapporo Beer Museum Renovation Highlights
Opened: July 1, 2026
Address: 1-1, Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo, Hokkaido
Hours: 11:00–18:00 (last entry 17:30)
Closed: Year-end/New Year holidays and occasional temporary closures

Admission:
Self-Guided Tour (audio guide + souvenir): Adults 1,000 yen / Ages 13–19: 500 yen / Elementary & under: Free
Guide Tour (guide + premium lounge + 2 tastings): Adults 2,000 yen / Ages 13–19: 1,000 yen / Elementary & under: Free

*Tastings not available for drivers, motorcyclists, cyclists, those under 20, or during pregnancy/nursing. Soft drinks provided.
*Hokkaido resident discount: 300 yen off each ticket.
*Advance tickets available on the official website.

Editor's Note

The Sapporo Beer Museum is far more than a place to drink beer — it's where you connect with the passion of the pioneers who helped modernize Japan and experience the sweep of history through all five senses. Whether you explore intelligently with cutting-edge audio technology or savor a revival beer on the premium tour, this summer is the perfect time to visit the renewed red-brick landmark and embark on a journey through history — cold beer in hand.