Bali Foreign Tourist Arrivals Drop 2.42% in First Half of 2026, Australia Remains Top Source
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Bali Foreign Tourist Arrivals Drop 2.42% in First Half of 2026, Australia Remains Top Source
Indonesia's Central Statistics Agency (BPS) for Bali Province has recorded that foreign tourist arrivals to the Island of the Gods reached 3,203,156 visitors during the January to June 2026 period. This figure represents a cumulative decline of 2.42% compared to the same period in 2025.
Looking at visitor passports, Australia continues to be the largest source of foreign tourists, contributing 802,837 visits — an increase of 6.10% year-on-year. Chinese tourists claimed the second spot with 285,120 visits, up 7.77%.
Meanwhile, Indian tourist arrivals fell by 7.48% to 278,056 visits. Likewise, British tourists recorded 138,164 visits, down 11.30%.
Next, American tourists totalled 134,519 visits, a decline of 1.84%. Among the top five source countries, the UK saw the deepest drop in visitor numbers.
Ida Ayu Indah Yustikarini, Head of Tourism Marketing at the Bali Provincial Tourism Office, revealed that the agency is now focusing more on developing short-haul markets — countries that don't require transit through the Middle East. Short-haul refers to journeys or flights with relatively close distances and travel times.
"For example, Australia, China, Thailand, and countries in the Asia-Pacific region. From Perth to Bali takes about four hours, from China around seven hours, while Thailand is about five hours," said Indah on Monday (3 August 2026).
Additionally, the Bali Tourism Office has also begun targeting the South Korean and Japanese markets, as part of efforts to reduce reliance on European and US markets.
On another note, Indah is also encouraging tourism industry stakeholders to promote destinations beyond southern Bali, with the goal of achieving a more evenly distributed economy across the island.
"We certainly urge travel agents to also promote or offer the hidden gems located in other regencies — such as Buleleng, Karangasem, Jembrana, and Bangli — so that tourists are not concentrated only in southern Bali," she added.
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