Hangzhou Global Digital Trade Expo (GDTE)

【Exhibition Overview】

    The Hangzhou Global Digital Trade Expo (GDTE) is the only national-level, international professional exhibition in China themed on digital trade. Co-hosted by the Zhejiang Provincial People's Government and the Ministry of Commerce, and co-organised by the Hangzhou Municipal People's Government, the Zhejiang Provincial Department of Commerce, and the Trade Development Bureau of the Ministry of Commerce, it has been successfully held for four sessions since its inception in 2022. In 2024 and 2025, it was consecutively included in the Government Work Report, and the expo is permanently headquartered in Hangzhou.

    The Digital Trade Expo serves as a bridge and bond for promoting rule connectivity and joint consultation on global digital trade cooperation, an important stage for strengthening industrial connectivity and jointly advancing global digital trade development, and a public platform for promoting new digital trade products and sharing global digital trade achievements. The expo will release digital trade development reports, cooperation cases, and global and national top-100 rankings, bringing together a host of debut, first-exhibition, and first-show projects with industry influence, innovation, and driving force, leading the new trends, hotspots, and directions of digital trade development.

    The expo is organised in line with the principles of specialisation, internationalisation, market orientation, and digitalisation. Both the scale of leading enterprises' participation and the intensity of new technology and new product showcases have exceeded expectations. To date, it has brought together over 100 global digital trade leaders, including Alibaba, Huawei, Tesla, Amazon, Walmart, AstraZeneca, Pfizer, and Baidu, and has prepared over 100 debut, first-show, and first-exhibition achievements, offering online and offline audiences new technologies, products, services, and scenarios in the digital trade sector.

【Exhibition Promotional Highlights】

    - Official Authoritative Endorsement, Full-Chain Ecosystem Showcase: The Silk Road E-commerce Zone is the cross-border e-commerce exhibition led by the E-commerce Department of the Ministry of Commerce and the only one with official endorsement. The zone brings together the world's top e-commerce platforms, comprehensive service providers, and global brand owners, offering one-stop cross-border e-commerce going-global services.

    - Over Ten Trade Matching Events: Amazon, Mercado Libre, and Haizhi Online will present their 2025 investment attraction plans and high-quality overseas expansion solutions; TikTok will release new trends in content e-commerce; cross-border e-commerce experts will provide on-site consultation and diagnostic services for sellers.

    - Silk Road Cloud Products and African Quality Products Directly Entering China: A "Silk Road Cloud Products" recommendation week will be held to help quality products from Silk Road e-commerce partner countries enter the Chinese market; an online promotion event for African quality products will be staged, inviting African ambassadors and international students to join the livestreams.

    - Two-Way City-Exhibition Linkage: Silk Road e-commerce partner countries and Belt and Road Initiative countries will be invited to Hangzhou, with over a thousand African business visitors and international students participating in this Digital Trade Expo.

【Core Value of Participation】

    Leveraging Zhejiang's pioneering advantages in the digital economy, the expo has become a core platform for connecting global digital trade resources and showcasing cutting-edge technological achievements. Its core value lies in the authority of a national-level platform and its capacity for international resource allocation.

    The fourth edition of the expo in 2025 attracted 1,812 enterprises from 154 countries (regions) and 33 international organisations. Among them, 381 were international exhibitors, accounting for 21%, with over 70 being Global Fortune 500 companies; international business visitors exceeded 11,000, up 64% year-on-year. The guest country of honour, Indonesia, arrived on a chartered flight with over 100 business visitors and procurement demands worth RMB 5 billion. Delegations from the UAE, Spain, Italy, and other countries also participated, providing enterprises with a strategic window to precisely connect with global procurement resources.

    The expo has built a one-stop trade platform covering all facets of the digital trade ecosystem, with a total exhibition area of 155,000 square metres. Adopting a "1+5+7" structure, it features an "Intelligent Digital Future" theme pavilion alongside seven specialised industry zones: Artificial Intelligence, Digital Culture & Entertainment, Intelligent Digital Mobility, Digital Healthcare, Silk Road E-commerce, Smart Spaces, and Smart Logistics. Exhibits span AI large models, intelligent robots, digital cultural tourism, cross-border e-commerce, the low-altitude economy, and smart healthcare, forming a complete ecosystem loop from technology R&D to scenario-based applications.

    The expo stays abreast of the industry trend of "digital trade + artificial intelligence," establishing a high ground for showcasing cutting-edge technologies. In 2025, the AI zone was doubled in size, focusing on embodied intelligence, intelligent agents, and large models; the "Hangzhou Six Little Dragons"—Unitree Robotics, BrainCo, Game Science, Kujiale, RoboSense, and DeepSeek—made their first joint appearance, with humanoid robots, AI bionic hands, and quadruped robot dogs becoming the centre of attention; Orion New Energy launched the world's first intelligent boat-hailing app, while Xingwuzhong's "Turing No.1" cleaning robot secured over 1,600 unit orders. A total of 185 new technologies and products were released at the expo, with AI-related debuts accounting for 63.2%.

    The expo reconstructs the exhibition service process through digital innovation, creating a year-round value platform. The "Digital Trade Online" platform connects the underlying databases and integrates AI large models for intelligent supply-demand matching, offering full-cycle services before, during, and after the expo, extending the "five-day offline expo" into a "365-day online trade platform." During the expo, 1,219 trade matching events were held, generating procurement orders worth RMB 30.9 billion, up 106% year-on-year, with AI, cultural going-global, and cross-border e-commerce orders accounting for 82%, and international orders 71.5%; total intended investment and trade contracts reached RMB 161.98 billion, with 45 major projects signed on site.

    For Chinese enterprises, the expo serves as a strategic gateway to explore international markets, connect with global resources, and showcase innovation capabilities. During the expo, a "Digital Trade Investment & Innovation Day" was held, pairing 132 sci-tech innovation projects with 117 investment institutions, facilitating RMB 19.6 billion in credit lines from ICBC to sci-tech enterprises; authoritative results such as the Global Digital Trade Development Report 2025 and the National Top-100 Digital Trade Enterprises Ranking were also released, providing enterprises with trend insights and strategic guidance. Participating enterprises can leverage this platform to connect with global procurement resources and upgrade from "product going global" to "technology going global" and "standards going global."

【Distribution of Well-Known Exhibitors】

    AI and Embodied Intelligence: Unitree Robotics (humanoid robots), BrainCo (intelligent bionic hands), RoboSense (quadruped robot "Jueying"), DeepSeek (generative AI), Kujiale, Jingshi Technology (mental health healing intelligent agent), iFlytek (AI learning machines), Orion New Energy (AI-aided new energy vessels, intelligent boat-hailing app), Inspur Yunzhou (smart cable industrial brain), Diwei'er Space Technology (Global Digital Trade Constellation 2035 Plan)

    Intelligent Terminals and Hardware: Hangzhou Lingban Technology Rokid (AR glasses), Qiu Guo Ji Hua (smart watches), Xingwuzhong (Turing No.1 cleaning robot), Unitree Robotics G1 robot

    Digital Culture & Entertainment and Cultural Trade: Game Science (Black Myth: Zhong Kui), Guantong Cultural Creativity (bronze craft cultural creations), Dunhuang Grottoes interactive music exhibition hall, VR immersive experience projects

    Cross-Border E-commerce and Digital Services: Amazon Global Selling, LianLian International ("Digital Entertainment Going Global" payment solutions), JoomPro, Rimaotong, Wildberries, Wuchan Zhongda ("Wuchantong" cross-border service platform), Aisilan Import & Export, Huizhou E-commerce Industrial Park, Cemei Network (Maiti Souxiu)

    Digital Healthcare and Wellness: Deshi Bio (cooperation with Brazil's Flow Centre Laboratory), Hangzhou Newagen (personalised tumour vaccines), Maixiang Health Technology (integrated portable TCM diagnostic devices)

    Intelligent Digital Mobility and Low-Altitude Economy: Beijing Zhuoyi Intelligence (ZTX260 tethered drone high-rise firefighting equipment), Xizi Smart Parking (AGV automated parking robots), CHINT Group (Smart Home), Hongyan Electric, LEANG, Vsound, GAC Group, Geely Holding, Tesla

    Smart Spaces and Smart Logistics: Siemens (zero-carbon digital smart space experience pavilion), Uniview (solar storage and charging solutions, multimodal audio-visual large model), DESMAN Intelligent Lock (AI smart housekeeper lock), Kelan Information (digital twin), Lianxin Technology, Sanwang Technology (millimetre-wave fall alarm), Yanji Microelectronics, Hikvision, Dahua Technology, Alibaba, NetEase, Huawei

    Digital Finance and Investment: Industrial and Commercial Bank of China (ICBC), Hangzhou Hehe Venture Capital