China (Zhongshan) Home Appliances Trade Fair

【Exhibition Overview】

    The China (Zhongshan) Household Appliances Trade Fair has undergone a comprehensive upgrade since 2019. On top of the original full-category display of household appliances, new categories including hardware, sanitary ware, kitchen cabinets, clothes racks and lighting fixtures have been added, creating a comprehensive display platform covering the entire home furnishing category. This helps dealers achieve efficient one-stop sourcing and enables buyers to accurately grasp the latest industry trends in household goods distribution, integrate industry resources and explore new development opportunities.

    As China's "Golden Corridor" for household appliances, Zhongshan is an important production base for the domestic home appliance industry. It is also a supporting point for the integrated development of the east and west banks of the Pearl River, a hub city on the coastal economic belt, and an important part of the Guangdong-Hong Kong-Macao Greater Bay Area. With Zhongshan Huangpu at its core, the China (Zhongshan) Household Appliances Trade Fair integrates the industrial advantages of leading production bases such as Zhongshan Guzhen lighting, Shunde home appliances, Foshan ceramics and sanitary ware, and Jiangmen hardware, building more bridges for trade and cooperation between manufacturers and dealers, and vigorously promoting the transformation and upgrading of traditional industries.

    The fair has always adhered to the tenet of "Everything for Trade", allowing the trade fair to truly return to the essence of trading. To date, it has successfully established Zhongshan Huangpu as a key sourcing destination for home appliance buyers. This positioning of "Everything for Trade" has also injected new development vitality into the home appliance, sanitary ware, lighting and hardware industry belts in Zhongshan and even the Pearl River Delta. We sincerely invite merchants from all sectors to join this industry feast gathering major brands and quality products.

【Exhibition Value】

    The China (Zhongshan) Household Appliances Trade Fair is one of the largest and most influential home appliance trade events in the Pearl River Delta home appliance industry belt. Founded in 2006, it has been held for 37 consecutive sessions to date and is hailed as a bellwether of China's home appliance industry, as well as an important window for small and medium-sized enterprises to explore the market.

    With the core tenet of "Everything for Trade" and relying on the solid industrial foundation of Zhongshan Huangpu as a "China Home Appliance Manufacturing Base", the fair has built a commercial service platform covering the entire chain of home appliance manufacturing. Its core exhibition value comes from the unique platform attribute of "exhibition at the front, factory at the back", enabling precise matching with source manufacturing resources.

    Huangpu Town currently has 2,813 home appliance and supporting enterprises, accounting for about 70% of the town's total number of enterprises. The output of products such as air conditioners, microwave ovens and electric water heaters ranks among the top nationwide. The fair has integrated more than 10,000 home appliance manufacturers, parts suppliers and e-commerce service providers, covering resources from key national home appliance industry belts including Guangdong Chaoshan and Lianjiang, as well as Zhejiang, Shandong and Henan, allowing buyers to connect directly with source manufacturers and achieving the in-depth integration of "the trade fair is the industry belt, and the industry belt is the trade fair".

    The fair has built a one-stop business platform covering the entire home appliance industry chain. The 37th session features six themed exhibition halls, namely the Brand Image Hall, Living Appliances Hall, Zhejiang Hall, E-commerce Product Selection Hall and Parts Hall, showcasing more than 60,000 products covering major appliances, small appliances, smart appliances, lighting fixtures, sanitary ware and hardware, among other areas. The Parts Hall focuses on home appliance parts, machinery products and supporting services, promoting seamless connection between upstream and downstream supply chains and creating a complete ecological loop from core components to finished products.

    The fair closely follows the industry trends of intelligence, digitalisation and globalisation, and has built a frontline position for innovative products and channel expansion. The technological content of the 2026 fair has been significantly enhanced, with many enterprises incorporating technologies such as low-oxygen steaming and boiling, micro-nano bubbles and IoT smart technologies into their products, and AI home appliance elements have noticeably increased. The fair has launched the "First Home Appliance Industry Belt Product Selection Season" for the first time, extending fair services throughout the entire sourcing season through a model combining an "online intelligent supply-demand matching platform + offline dedicated matchmaking sessions", achieving the service effect of "one exhibition participation, long-term benefits".

    The fair has deepened its focus on e-commerce and overseas expansion channels, providing comprehensive empowerment for enterprises to expand their markets. The 2025 Autumn Fair opened its first e-commerce zone, with transactions exceeding RMB 16 million in just three days. The 37th session integrates six channel resources including live-streaming e-commerce and private domain e-commerce, with platforms such as Douyin and Channels setting up on-site, providing full-link services from "content seeding - live-streaming conversion - private domain operations". The cross-border e-commerce segment focuses on the Southeast Asian market, featuring a product selection matchmaking zone as well as dedicated zones for payment, logistics and intellectual property services, providing full-process support for home appliance brands going global.

    For exhibitors, this fair is a strategic gateway for exploring domestic and international markets, connecting with source resources and achieving transformation and upgrading. Rooted in the "Golden Corridor" of home appliances in the Pearl River Delta in Zhongshan, the fair leverages its strong supply chain capabilities and manufacturing advantages to help enterprises upgrade from traditional manufacturing to smart manufacturing, transform from a domestic-sales-focused model to one driven by both domestic and foreign trade, and seize the new blue ocean of the home appliance industry.

【Notable Exhibitors】

    - Major Appliances and Kitchen Appliance Brands: Galanz, Vatti, Vanward, TCL Air Conditioning, Homa Refrigerators, WeKing, Lebang, Yaless, Smales, Xindi, Anboer, Furong Jiwu, Guangdong Solos, Lebang Zhilian

    - Small Household Appliance Brands: Bear Electric, Oulake Electric (Xiaobaiguo), Elait, Dahongying, Heshuo Gaopin, Kuquan Electric, Nancheng, Haihua, Xinbocheng Electric, Guangdong Yalishi Electric

    - Smart Appliances and Innovative Products: Rongdian Group (Royalstar), Wanbao, Panasonic Learning Space, Mitsubishi Light Industries

    - Parts and Supporting Enterprises: parts suppliers, design companies and production equipment enterprises integrated by Huicong Nahuo Mall