Hunan Changsha Agricultural Expo - Hunan Agricultural Expo

【Exhibition Overview】

    The theme of this Hunan Agricultural Expo is proposed as “Brands Leading Rural Industries · Agricultural Expo Boosting the Rise of Central China”, fully leveraging the exhibition’s functions of display, sales, and industry leadership, with a focus on presenting the brand-new achievements of agricultural and rural economic development in the new era, covering agricultural brand building, agricultural modernisation, industrial integration, agricultural and forestry products, new rural construction, agricultural equipment, agricultural supporting services and other fields.

    The expo centres on Hunan Province’s contributions and core position in national food security, with special emphasis on Hunan’s development achievements in agricultural machinery manufacturing and the seed industry highland. Adopting an exhibition model that integrates online and offline interactive engagement, the expo is dedicated to building seven major platforms: policy interpretation, leading demonstrations, information release, production-marketing matchmaking, industrial integration, brand incubation, and external cooperation. It is committed to creating a large-scale agricultural event that is distinctive in character, far-reaching in influence, first-class nationwide and internationally renowned, and never-ending, promoting agricultural brand promotion and industry exchange and cooperation, and facilitating the optimisation and upgrading of the agricultural industry and the implementation of the rural revitalisation strategy.

    The expo is co-hosted by the Ministry of Agriculture and Rural Affairs and the People’s Government of Hunan Province. It is one of the leading comprehensive agricultural exhibitions in China in terms of scale and influence, and is the only agricultural brand exhibition in the country permitted to be titled with “Central China”. It is also the first agricultural expo in Hunan to be certified by the Global Association of the Exhibition Industry (UFI). After more than two decades of development, the expo has become a core platform for showcasing the achievements of agricultural modernisation, facilitating the circulation of agricultural product trade, and deepening international agricultural cooperation and exchange, and is widely recognised by the industry as the bellwether of agricultural development in Central China.

【Exhibitor Value】

    - A highly influential comprehensive agricultural event in the Central China region: As the largest and longest-standing agricultural event in Central China, it holds a prominent position in the industry and serves as a core platform for connecting resources in the agricultural sector

    - A one-stop display platform covering the entire industry chain: The expo covers the full industry chain, including poverty alleviation achievements, agricultural supporting services, smart agriculture, living environment improvement, and branded agricultural products, from sci-tech seed industry to intelligent agricultural machinery, and from geographical indication products to deeply processed food. Exhibitors can complete the entire process from product display and brand exposure to business negotiations

    - Precise matchmaking with core buyers and channel resources in Central China and nationwide: Professional visitors cover all-channel procurement entities, including agricultural product wholesale market buyers, chain supermarket purchasers, e-commerce platform product selection teams, and catering supply chain enterprises. In 2025, the expo attracted over 189,000 professional buyers and public visitors, allowing exhibitors to directly engage with high-purchasing-power customer groups and achieve efficient business matchmaking and market expansion

    - A strategic engine for enterprises to deeply cultivate the Central China market: Hunan and the Central China region are important agricultural production bases and consumer markets in China, with enormous consumption potential. This expo is the core platform for agricultural enterprises to enter the Central China market, connect with government resources, and expand national channels. The expo innovates an annual service model of “Expo + Market + Association + Supply Chain”, launching a long-term mechanism of “Exhibit once, service for a year”, ensuring tangible results through precise pre-expo matchmaking, special events during the expo, and continuous post-expo services

    - A frontier for presenting technological innovation and industry trends: Smart agriculture, intelligent agricultural machinery, digital agriculture, AI farming, and seed industry innovation are the hot topics of the expo. In 2025, the expo established the “New Quality Productivity Exhibition Zone” for the first time, systematically presenting cutting-edge smart agriculture achievements through three major sections: “Smart Supervision – Smart Production – Smart Products”, with innovative results from multiple well-known enterprises showcased together, fully demonstrating the development trend of agriculture transforming towards digitalisation and intelligence

    - Deep connections with high-end forums and industry resources: During the expo, a range of events are held concurrently, including the Agricultural Wholesale Market Production-Marketing Cooperation Conference, Regional Public Brand Promotion Conferences, Special Investment Attraction and Contract Signing Ceremonies, and Gold Award Product Selections. Exhibiting enterprises can take this opportunity to gain insights into agricultural policy developments, connect with bulk procurement resources, and enhance their brand influence within the industry

【Exhibitor Information】

    - International and overseas exhibitors: More than 100 overseas companies from 15 countries and regions, including South Africa (Guest of Honour Country), Laos (Guest of Honour Country), Russia, Vietnam, Thailand, and Australia

    - Inter-provincial delegations: 17 provinces (municipalities and autonomous regions), including Tianjin (Theme City), Jilin Province, Hainan Province, Henan Province, Shanxi Province, and Ningxia Hui Autonomous Region, organising group participation

    - Smart agriculture and technology enterprises: Longping High-Tech, Zoomlion Smart Agriculture, Runnong Technology, Hunan Chaoxi Fishery Technology

    - Branded agricultural products and processing enterprises: Tianjin “Jinnong Premium” delegation, Jilin Rice delegation, Hainan Fruit delegation, Henan Flour Products delegation, Shanxi Mature Vinegar delegation, Hunan Camellia Oil delegation, Dongting Fragrant Rice delegation, Yanling Yellow Peach, Xiangjiangyuan Vegetables, Yongzhou Fruits and Vegetables, etc.

    - Agricultural machinery enterprises: Brand agricultural machinery enterprises from within the province and across the country

    - Tea enterprises: Black tea, yellow tea, berry tea, dark tea, Anhui tea, Fujian white tea, oolong tea, Shanxi herbal tea, Yunnan Pu-erh tea and other tea enterprises

    - Buyers and platform enterprises: Dah Chong Hong, Sam’s Club, Rainbow, Hema, Pangdonglai, Shuhai Supply Chain, Zhihuazhiguo, Beijing Xinfadi Wholesale Market, Guangzhou Jiangnan Fruit and Vegetable Wholesale Market, etc.