ISSA SHOW ASIA Korea Seoul Asian Cleaning Equipment Exhibition

【Exhibition Overview】

    ISSA SHOW ASIA is the premier exhibition organised by ISSA, the world's leading authority in the cleaning and hygiene industry, held for the first time in Asia. Taking place in Seoul, South Korea, the event marks a brand-new chapter for the global cleaning and hygiene industry.

    Serving as the core hub connecting the global market with the Asia-Pacific cleaning market, this exhibition focuses on four key areas: commercial cleaning, smart cleaning, epidemic prevention and disinfection, and sustainable cleaning technologies. The event brings together leading enterprises and cutting-edge solutions from around the world, catering to the needs of various sectors including commercial real estate, healthcare, industry, and hospitality.

    In parallel with the exhibition, industry forums, technology launch events, and buyer matchmaking sessions will also be held, making it an important platform for industry professionals to explore innovative technologies, discover business opportunities, and drive the development of the Asian cleaning market.

【Industry Market Background】

    The global cleaning services market is currently in a phase of steady growth. According to relevant data, the global cleaning services market reached US$424 billion in 2024 and is projected to grow to US$734.1 billion by 2032, representing a compound annual growth rate (CAGR) of 7.2%.

    South Korea, as a core cleaning market in the Asia-Pacific region, is also demonstrating steady growth and accelerated premiumisation trends:

    - The South Korean cleaning equipment market was valued at approximately US$2.5 billion in 2024 and is expected to exceed US$4 billion by 2030

    - The smart cleaning robot segment is growing rapidly, with market revenue of US$325 million in 2024, projected to reach US$1.17 billion by 2030, representing a CAGR of 24.2%

    South Korea is continuously strengthening its hygiene and environmental protection standards, driving the adoption of highly effective and low-toxicity cleaning products. On the consumer side, influenced by population ageing and the proliferation of smart homes, market demand for smart cleaning devices is on the rise. Currently, local brands face fierce competition from imported brands. Chinese products, leveraging their outstanding advantages in cost-effectiveness and intelligence, have captured a significant share of the South Korean market, presenting prominent opportunities for imports.