China (Beijing) International Optics Exhibition

【Exhibition Overview】

    The China (Beijing) International Optics Fair, abbreviated as CIOF, was first held in Shanghai in 1985 and moved to Beijing in 1987. With the approval and support of the then Ministry of Foreign Economic Relations and Trade (now the Ministry of Commerce of the People's Republic of China), it is recognised as the most professional international eyewear industry exhibition in China. In 1997, the China Optometric and Optical Association adjusted the English name of the exhibition to "CHINA INTERNATIONAL OPTICS FAIR", further consolidating its position in the domestic and international eyewear industry and gaining participation and support from global eyewear businesses.

    This edition of the exhibition is built around the core concepts of "high-end, intelligent and sustainable", showcasing the latest achievements of the global optical and eyewear industry, and serving as a super hub connecting the upstream and downstream of the industry chain for exhibitors and buyers. As consumers pay increasing attention to visual health, eyewear is no longer merely a tool for vision correction, but a carrier that integrates lifestyle, cultural aesthetics and technological innovation.

    As a central city for politics, culture, technology and international exchanges in the country, Beijing enjoys unique geographical advantages and strong radiating influence. According to statistics from previous editions, around 50% of professional buyers at the Beijing Optics Fair come from North China, 24% from East China, and 7% each from Northeast and Central China. Holding CIOF in Beijing enables precise connections to key eyewear consumption and retail markets across the country, providing natural advantages for enterprises to expand their businesses.

【Key Advantages of Participation】

    - A leading industry event in Asia by scale: CIOF is one of the largest and most influential professional eyewear exhibitions in China and the Asian region, bringing together nearly 700 exhibitors from almost 20 countries, with an exhibition area exceeding 55,000 square metres, showcasing the latest developments across the entire eyewear industry chain.

    - A frontier platform for smart eyewear: CIOF is a core platform for the debut and trend release of smart eyewear products. Bausch & Lomb (博士眼鏡) brings together eight smart eyewear brands, including Leien Innovation, XREAL and Xingji Meizu, with cutting-edge products such as AI shooting glasses, AR glasses and smart swimming goggles showcased on the same stage, offering an excellent window for industry insights into consumer trends and helping enterprises seize the first-mover advantage in the smart eyewear track.

    - High degree of internationalisation, linking global resources: Internationally renowned eyewear groups and brands, including Silhouette, Maui Jim, Safilo and Marchon, participate at a high level, allowing exhibitors to connect with international brand resources up close and expand cooperation channels in the global market.

    - A convergence of design and original creativity: The exhibition places great emphasis on design and originality. The China Optometric and Optical Association will hold a special seminar themed "Collaborative Innovation · Design Empowerment", while the designer brand zone will showcase original design power. Design番 brings together 35 domestic and international designers, providing enterprises with a professional platform for design exchange and inspiration.

    - A high ground for eye health and optometry: Exhibitors can deeply participate in academic exchanges in the optometry field, connect with professional medical resources and grasp the development trends of the eye health industry.

    - Empowerment through new channels and new traffic: Xiaohongshu makes its debut at a professional eyewear exhibition, sharing new trends in optical lens consumption. The exhibition serves as a bridge for enterprises to connect with new channels such as e-commerce platforms and content communities, helping them explore new retail models integrating online and offline.

【Exhibiting Brands and Products】

    The China International Optics Fair has always been a stage for brands to make a collective appearance. This edition will see numerous internationally renowned brands and a large number of high-quality domestic eyewear brands showcased side by side. The exhibits cover multiple categories, including high-end customisation, trendy fashion, smart wearables and functional products, featuring diverse styles and leading technology, fully demonstrating the innovative vitality of the global eyewear industry. The main exhibiting categories and brands are as follows:

    - Internationally renowned eyewear brands: Marcolin, Marchon, Safilo, Maui Jim, Silhouette, Lafont, etc.

    - Optical equipment and instruments: Essilor, Huvitz, Nidek, Topcon, etc.

    - Smart eyewear-related brands: Leien Innovation, Jiehuan, XREAL, Xingji Meizu, Li Weike, Yijing, Guangli, etc.

    - International designer brands: YOSHINORI AOYAMA, Masahiko Niwa, NOVA, Tsuji Optical, TITANOS TOKYO and dozens of other domestic and international designer brands

    - Leading domestic enterprises: WANXIN Group, Conant Optical, Huidin Optical, Yashi Optical, Bausch & Lomb (博士眼鏡), Jinggong Optical and many other high-quality domestic eyewear enterprises

【Exhibition Highlights】

    CIOF is not just a product showcase platform, but also an important window leading industry trends. The exhibition site features a designer brand zone and a forum and release area, helping brands make a splash through new product launches and keynote speeches, and strengthening market influence. Hot industry topics such as original design, smart wearables and eco-friendly materials will be showcased together, driving the industry chain towards a "high-end, intelligent and green" transformation.