Fuzhou International Automobile Exhibition

【Exhibition Overview】

    Fuzhou International Automobile Exhibition, abbreviated as Fuzhou International Motor Show, is a national B-class automobile exhibition and a professional exhibition brand with extensive influence in China. The overall scale of this edition reaches 100,000 square metres, and it has grown into an industry-recognised barometer of the automobile industry in Fujian.

    Against the backdrop of digital transformation in the automobile industry, this edition adopts “Digital Automobiles · Technology Leading the Future” as its core slogan. Numerous renowned automobile brands will showcase their latest applications of digital technology in the automobile industry at the exhibition venue.

    The content of this edition is exceptionally rich, with hundreds of manufacturers and dealers bringing various debut, limited-edition and collector’s edition models for display. Highlights such as new car launches, themed performance shows, photography competitions and lucky draws for visitors will run throughout the exhibition, continuously creating the top annual automobile extravaganza in the Fujian region. This will contribute to promoting the high-quality development of Fuzhou’s automobile industry, facilitating the intelligent upgrading of automobiles, and deepening collaborative cooperation among industrial chain partners.

【Exhibition Value】

    - Core Gateway to the Southeast China Automobile Market: As the only national B-class professional automobile exhibition in Fujian Province accredited by the Global Association of the Exhibition Industry (UFI), and after 24 years of development, it has become the core platform connecting industry and consumption in the Southeast region. The 2025 edition brings together over 100 mainstream brands, attracts nearly 330,000 visitors, and achieves a total transaction volume of RMB 5.5 billion.

    - Strategic Window of the National Day Golden Week: The exhibition is scheduled during the National Day Golden Week holiday, leveraging the holiday economy to unleash consumption potential. As 2025 coincides with the impending conclusion of the purchase tax exemption policy for new energy vehicles, five-fold subsidies from the state, provincial government, manufacturers, financial institutions and the organising committee are stacked, offering consumers the best car-buying opportunity of the year.

    - Forefront for Cutting-Edge Technology Debuts: Under the theme “Meta-Universe Opens New Horizons · Intelligent Driving Leads the Future”, metaverse scenarios and AI technology are introduced to create immersive interactive experience zones. Tesla robots, Unitree robots, robotic dogs and other intelligent devices parade around to add to the atmosphere, while VR immersive driving cockpits allow visitors to experience first-hand the charm of intelligent driving technology.

    - Full Industrial Chain Ecosystem Coverage: The exhibition spans over 100,000 square metres, bringing together more than 100 mainstream automobile brands, with new energy and intelligent connected models accounting for over 70%. Brands including Tesla, BYD, Mercedes-Benz and BMW unveil new models, with multiple vehicles equipped with advanced intelligent driving functions making their debut in the Southeast market.

    - Billion-Level Exposure with Precision Traffic Generation: A full media matrix delivers precise communication, achieving online traffic generation, offline deep engagement and year-round linkage. Numerous KOLs and popular live-stream hosts conduct in-depth exhibition tours, efficiently converting traffic through live streaming. The third Fujian Province Douyin Automobile Host Competition is held concurrently, discovering new local talent in automobile live streaming.

    - Four Exhibition Linkage with All-Age Experience: A 6D consumption matrix of “see, eat, stroll, play, compete, shop” is created, held concurrently with the Anime Convention, Mother, Baby & Child Expo and Pet Fair, covering the needs of all age groups. Diverse activities such as the Heartbeat Sports Camp, Car Life Station and Children’s Model Competition create a carnival suitable for family outings.

    - Industry Authority with In-Depth Empowerment: Under the authoritative guidance of the China Association of Automobile Manufacturers, the concurrent “Insights on the Auto Market” round-table forum is held, where industry elites engage in in-depth dialogue on “Value Consensus in the Era of Technology Equalisation”, contributing industry wisdom to the value reconstruction of the intelligent automobile era.

【Notable Exhibitors】

    - New Energy Brands: Tesla, NIO, XPeng, Li Auto, ZEEKR, AVATR, Voyah, IM Motors, ARCFOX, AION, Deepal Motors, Dongfeng eπ, iCAR, Xiaomi Automobile, Fangchengbao, Denza, Yangwang, Exeed, BYD, Geely Galaxy, Changan Qiyuan, Leapmotor, Dongfeng Nano

    - Independent Passenger Vehicle Brands: BYD, Geely Automobile, Changan Automobile, Great Wall Motor, Chery Automobile, Hongqi, GAC Motor, Beijing Off-Road, Jetour, SAIC Maxus, Wuling, FAW Bestune, Dongfeng Fengxing, JAC Motors, SAIC Roewe

    - Joint Venture and Foreign Brands: FAW Audi, SAIC Audi, BMW, Mercedes-Benz, Volvo, Lexus, Cadillac, Lincoln, Infiniti, FAW Toyota, GAC Toyota, Dongfeng Honda, GAC Honda, Dongfeng Nissan, FAW-Volkswagen, SAIC Volkswagen, Changan Ford, GAC Mitsubishi, Changan Mazda, Beijing Hyundai, Subaru, smart, Dongfeng Peugeot, Dongfeng Citroën

    - Luxury and Performance Brands: Porsche, Bentley, Rolls-Royce, Lamborghini, Maserati, BRABUS, Lotus