Puyuan Fashion Ancient Town Theme Inn (1 night with breakfast for 2 adults and 1 child + scenic area tickets + small DIY experience class and other perks)

If you don't want to follow the crowd but still want to experience the charm of Jiangnan water towns, then Puyuan Fashion Ancient Town is a great choice!

Here you'll find the "last remaining waterside dwellings". With small bridges, flowing water, and homes, it's just a 30‑minute drive from Wuzhen.

Whether it's sunny or rainy, day or night, a stretch of spring water, a white wall, and a red plum blossom can create a rich atmosphere. On overcast or rainy days, the plum blossoms take on an even more dreamy beauty—every snapshot looks like a scene from a film or TV drama.

The ancient town's streets and alleys connect end to end, with waterways running alongside. Its protected development area is nearly three times that of Wuzhen, offering places to visit, play, and stay. It's perfect for gathering friends or for bringing along the whole family, young and old.

Puyuan Ancient Town features boutique hotels, ID apartments, and themed guesthouses—complete with all the resort amenities for dining, accommodation, entertainment, and sightseeing! Unlimited re‑entry to the scenic area during your stay!!!

1. Puyuan Fashion Ancient Town ‑ Themed Guesthouse ‑ Gujing Inn

The inn blends traditional Jiangnan courtyard structures with modern canopy design, creating a minimalist and stylish living space within the ancient town. Named after an ancient well on the site, it features 21 guest rooms along with facilities such as a restaurant, reading lounge, and small meeting rooms—ideal for small team‑building trips, graduation getaways, and more.

The spacious common areas seamlessly combine traditional mansion courtyards with glass curtain walls, bridging history and modernity. A cup of coffee, a book—here's the perfect spot for literary souls. The laid‑back charm of the ancient town arrives as expected.

Themed Guesthouse ‑ King Bed▼▼

Themed Guesthouse ‑ Twin Room▼▼

2. Lingxu Guesthouse

Located within Xiangyun Temple, overlooking Fushan Temple, Lingxu Guesthouse is designed entirely for Jiangnan's elegant homes. With just 4 guest rooms, it's perfect for family getaways, complete with a private dining space and a waterside corridor. Enjoy quality family time while savouring a slice of natural tranquillity by Xiangyun Temple. Accompanied by camphor trees and the passing of time, it's the ideal choice for a family trip to the ancient town.

1.5M Waterfront King Room▼▼

Signature Twin Room▼▼

3. Xiangyun Guesthouse

Perfectly situated between Fushan Temple and Xiangyun Temple, you'll find clear streams and a lingering fragrance of blossoms just outside the window. Embracing the Zen spirit of Fushan Temple, the guesthouse offers 9 Zen‑style rooms nestled by the water, evoking a rural paradise. The rooms are elegantly equipped with modern amenities, providing a serene and relaxing retreat while you savour the charm of Jiangnan.

Waterfront Twin Room▼▼

Waterfront Triple Room▼▼

4. Introduction to Puyuan Fashion Ancient Town

Puyuan Fashion Ancient Town is located in Puyuan Town, Tongxiang, Zhejiang. It's a 10‑minute drive from Jiaxing Nanhu Airport, and about 2 hours' drive from Shanghai or Hangzhou, making it very convenient for self‑driving trips.

A glimpse of Puzhen's stunning scenery is evident in the grandeur of Fushan Temple, Shufang Zen Garden, Consort Pu's Residence, and the Yue Family Mansion. The town's historical charm is also reflected in its heritage sites—Beigeng Tower, Pu Merchants' Guild Hall, Puchuan Poetry Society, and Meijing Theatre all showcase its rich and enduring cultural legacy.

Along the waterways, you'll find traditional performing arts (such as Yue Opera and Tongxiang storytelling) alongside contemporary band performances, all enhanced by creative lighting designs that craft a diverse artistic ambience—absolutely breathtaking.

Delicate pavilions and towers, serene and elegant ponds, and waterside corridors are set amidst verdant pines and cypresses... Rockeries, exotic stones, flowerbeds, and winding paths are dotted with wisteria and bamboo—every step reveals a new scene, changing with the four seasons.

Hop on a boat and glide through the ancient town's waterways amidst the gentle sound of oars, experiencing the most authentic essence of a Jiangnan water town.

Boat Ride Experience▼▼

Passing through ancient alleys and bridges, the oars stir ripples across the lake, while mottled reflections of clouds and water paint an ink‑wash picture of the water town.