Exploring Busan Department Store Fashion Pop-Ups
Major department stores in Busan, including Shinsegae Centum City and Lotte Department Store Busan Main Branch, have launched a series of pop-up stores featuring differentiated global and designer brands for the spring and summer season. These events offer a variety of benefits, ranging from early releases of new collections to exclusive items.
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Shinsegae Centum City: RAINS First Busan Pop-Up
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Shinsegae Centum City is hosting the first Busan pop-up store for the Danish contemporary brand 'RAINS' at the Hyper Stage on the basement second floor until the 23rd. Visitors can explore the full lineup of RAINS, which is well-known for its distinctive minimalist silhouettes and waterproof PU materials. This event marks the domestic premiere of the 'SS26 RTW Collection' and includes special discounts on Busan-exclusive items alongside a 100% winning lucky draw for visitors.
Shinsegae Centum City: FYEO Extended Pop-Up
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In addition, Shinsegae Centum City is running an extended pop-up store for the designer brand 'FYEO', which enjoys significant popularity among women in their 20s and 30s, until July 31st. This pop-up features the early release of FYEO's first summer collection. To celebrate the opening, a 10 percent discount on all products is available until the 19th, while an additional 5 percent discount is provided continuously for followers on Instagram. A first-come, first-served gift giveaway event based on purchase amounts is also running alongside the pop-up.
Lotte Department Store Busan Main Branch: Ticket To The Moon
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Lotte Department Store Busan Main Branch is operating a pop-up store for the global lifestyle fashion brand 'Ticket To The Moon' at the Signature Pop-Up Zone on the basement first floor until the 23rd. The event introduces the camp cap collection, which has been pre-launched domestically, for the first time offline. Known for their lightweight build and comfortable fit, the camp caps come in 28 diverse colour options, including single-colour, two-tone, and mesh types. The site also features the brand's best-selling ultralight nylon backpacks, eco-bags, and sling bags.
Practical Tips
* Shinsegae Centum City pop-ups are located on the basement second floor Hyper Stage.
* The RAINS and Ticket To The Moon pop-up events run until April 23rd.
* The FYEO pop-up store at Shinsegae Centum City remains open until July 31st.
* Lotte Department Store Busan Main Branch houses the Ticket To The Moon pop-up on the basement first floor Signature Pop-Up Zone.
* Promotional benefits include a 10 percent storewide discount and a 5 percent Instagram follow discount at FYEO until the 19th, alongside lucky draws and purchase-based giveaways.

