A stunning red-brick landmark steeped in Meiji-era charm, the Sapporo Beer Museum has long stood as both a symbol of Sapporo tourism and a hallowed hall chronicling Japan's beer-making heritage. On July 1, 2026, this beloved institution finally unveiled its highly anticipated renovation.

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Tracing its roots to the Kaitakushi Brewery founded in 1876, Sapporo Beer celebrates a monumental 150th anniversary this year. The renewal introduces a groundbreaking smartphone-linked experiential audio guide, alongside a premium exclusive lounge where you can savour a special revival beer available nowhere else on Earth.

Whether you're a die-hard beer enthusiast, a history buff, or an architecture lover, the museum's newly transformed highlights are bound to captivate. Here's what awaits.

150 Years Strong: Japan's First Dedicated Beer Museum

Since opening in 1987 as Japan's first-ever beer-focused museum, the Sapporo Beer Museum has grown into a major attraction, welcoming over 700,000 annual visitors by 2025 from across Japan and around the globe.

The building itself tells a story: completed in 1890, this historic red-brick structure originally served as a sugar factory before being repurposed as a malting facility by the Sapporo Beer Company. It stands as a precious cultural artefact that embodies Hokkaido's entire industrial journey.

This value-up project was conceived to let visitors dive deeper and more interactively into the pride and craftsmanship that Sapporo Beer has cultivated alongside Japanese beer culture for a century and a half. Two distinct experiences are now on offer: the self-paced Free Visit, and the SAPPORO BEER MUSEUM Guide Tour led by a professional brand communicator.

Where Reality Meets Virtual Sound: Sony's Locatone Audio Guide

With the Free Visit Ticket (1,000 yen for adults), you'll unlock 'The Story of SAPPORO BEER' — an immersive audio guide powered by Sony's cutting-edge Locatone acoustic technology.

Simply use your own smartphone as you make your way through 15 designated spots inside the museum. Rich, atmospheric sounds and compelling narratives flow through your ears, layering seamlessly over the actual exhibits and scenery before your eyes.

The guide supports five languages — Japanese, English, Korean, and both Traditional and Simplified Chinese — ensuring inbound travellers can enjoy a frictionless experience. Better still, completing missions tied to your exploration earns you exclusive novelty items (original stickers) you won't find anywhere else.

Tour-Exclusive Revival Beer in the New Premium Lounge

If you're craving something truly luxurious, the SAPPORO BEER MUSEUM Guide Tour (2,000 yen for adults, including two tastings) is the way to go, with a brand communicator guiding you every step of the way.

After diving deep into the history of beer and the passion of Hokkaido's early pioneers through immersive storytelling, tour participants gain exclusive access to a private Premium Lounge. And the star of the show? The tour-exclusive Revival Sapporo Beer.

Painstakingly recreated using modern techniques to faithfully reproduce the original brewing methods and flavour profiles, this special brew lets you literally taste 150 years of history with every sip. Savouring it in a refined, intimate space while your brand communicator shares behind-the-scenes stories makes for a once-in-a-lifetime experience.

Visitor Information

Opening Date: July 1, 2026 (Wednesday) | Venue: Sapporo Beer Museum | Address: 1-1 Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo, Hokkaido | Hours: 11:00-18:00 (last admission 17:30) | Closed: Year-end/New Year holidays, plus occasional temporary closures | Free Visit (includes audio guide and novelty gift): Adults 1,000 yen / Junior high to under 20: 500 yen / Elementary school and under: Free | SAPPORO BEER MUSEUM Guide Tour (includes guide, premium lounge access, and two tastings): Adults 2,000 yen / Junior high to under 20: 1,000 yen / Elementary school: Free

Please note: Drivers, motorcyclists, cyclists, those under 20, and pregnant or nursing individuals cannot consume alcohol — soft drinks are provided instead. Hokkaido residents enjoy a 300-yen discount on all ticket types. Advance tickets are available for purchase on the official website.

More than just a place to drink beer, the Sapporo Beer Museum is where you can connect with the passion of the pioneers who propelled Japan's modernisation — and absorb that sweeping history through all five senses.

Whether you opt for a cerebral journey via state-of-the-art audio technology or a premium guided tour with a revival beer in hand, this summer is the perfect time to visit the newly reborn red-brick hall and embark on a grand historical adventure, cold beer in hand.