Shenzhen International Consumer Electronics and Home Appliances Exhibition - Shenzhen Electronics Show

【Exhibition Overview】

    The Shenzhen International Consumer Electronics and Home Appliances Exhibition, abbreviated as IEAE Shenzhen Electronics Exhibition, is a professional B2B exhibition targeting the vertical field of electronic and electrical products, aiming to build a high-quality foreign trade exhibition for electronic and electrical products in Mainland China. With an international strategic layout, the exhibition is held in Shenzhen, a core city of the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging local industrial advantages to create a high-quality business matching platform.

    As a core city in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen is not only a major distribution centre for consumer electronics and home appliances in China, but also has long held a leading position in the cross-border e-commerce market, boasting mature and comprehensive electronic industry ecosystem resources that can provide strong industrial support for the exhibition's development. The exhibition seizes the market dividends released by the RCEP policy, helping exhibitors accelerate their integration into the global free trade market, promoting more outstanding electronic and electrical enterprises and products to a broader domestic and international stage. It builds a one-stop procurement and exchange platform integrating market development, product sales, corporate promotion, and brand building for exhibitors and buyers, which not only helps exhibitors showcase product highlights and expand brand influence, but also creates more business opportunities for commercial negotiations and investment cooperation.

【Exhibition Zones】

    The exhibition features eight themed exhibition zones, covering all categories of electronic and electrical products. The specific zones include:

    - Consumer Electronics Zone

    - Audio and Video Products Zone

    - Smart Wearables Zone

    - Computer Peripherals and Gaming Products Zone

    - Mobile Phone and Tablet Accessories Zone

    - Energy Storage Products Zone

    - Automotive Electronics Zone

    - Smart Home Appliances Zone

    The exhibits comprehensively cover twelve vertical fields from core components to finished end products, achieving a full panorama of the entire industry chain ecosystem and ensuring efficient connectivity between upstream and downstream industries.

【Concurrent Events】

    During the exhibition, multiple industry-themed events will be held, including the 3C Digital Industry Summit, Home Appliances Summit Forum, E-commerce Live Streaming Conference, and Community Marketing Conference, totalling 18 high-end forums. These will conduct in-depth discussions on hot industry topics such as AI-empowered cross-border trade, innovation in new consumption scenarios, and TikTok short video going global, inviting strategic leaders from top platforms to interpret industry development paths and provide professional guidance for corporate strategic transformation.

    The events also invite well-known industry experts, corporate elites, and other authoritative figures from various fields to attend, jointly discussing industry development trends. Through various forms such as industry trend tracking, industry sharing, and resource promotion, a high-end industry feast is created, injecting new momentum into supply chain optimisation and industrial transformation and upgrading. In addition, the exhibition features a trendy product launch and a hot new product display area, centrally showcasing cutting-edge innovative products and presenting the latest industry development trends.

【Exhibition Value】

    This exhibition is a flagship platform for the consumer electronics industry in South China, holding the dual honours of UFI international certification and "Top 100 Exhibition Projects in Guangdong Province". With a total exhibition area of 100,000 square metres, it brings together over 1,000 source manufacturers and attracts 180,000 professional visitors from around the world. Leveraging the industrial foundation of the Guangdong-Hong Kong-Macao Greater Bay Area, it has become a key platform connecting the global supply chain. The core value of participation includes:

    - Full Industry Chain Ecosystem Coverage: Exhibits cover twelve vertical fields, from core components to finished end products, achieving efficient upstream and downstream connectivity

    - Direct Sourcing from Source Manufacturers: Gathering thousands of source manufacturers, with one-on-one procurement matching sessions held on-site, helping buyers bypass intermediaries to connect directly with factories, which can increase business negotiation efficiency by an average of 30% and obtain more competitive product supplies

    - Access to Global High-quality Resources: Leveraging RCEP market opportunities, deeply connecting with overseas buyers from Indonesia, Vietnam, Singapore, and other countries and regions, attracting professional visitors from 43 countries and regions worldwide, with the cross-border e-commerce sector performing particularly prominently

    - Leading Edge for Trends and Trends: Featuring a new product display area and launch presentations, centrally showcasing cutting-edge innovative products and presenting the next season's fashion trends in advance

    - Precise Business Matching Guarantee: Through integrated full-media marketing, precisely reaching professional buyers, scheduled during the golden procurement windows in March and September to help enterprises seize market opportunities for the entire year

【Notable Exhibitors】

    The exhibition attracts numerous well-known industry brands to participate, covering multiple niche areas. Key exhibitors include:

    - Consumer Electronics Brands: 航世, 倍思, 羅馬仕, 品勝, 安克, 綠聯, 京東京造, 聯想, 華為, 小米, 榮耀, etc.

    - Smart Wearables and Health & Personal Care Brands: 倍益康, SKG, 徠芬, 素士, 飛科, 樂心, 歐姆龍, etc.

    - Smart Home Appliances and Home Brands: 小熊電器, 格力, 美的, 海爾, 創維, TCL, 海信, 科沃斯, 石頭科技, 追覓, 雲鯨, 添可, etc.

    - Audio, Video and Gaming E-sports Brands: 漫步者, 雷柏, 達爾優, 蓋世小雞, 八位堂, etc.

    - Mobile Power and Energy Storage Brands: 品勝, 倍思, 安克, 綠聯, 羅馬仕, etc.

    - Automotive and Outdoor Electronics Brands: 凌度, 任我遊, 極米, 堅果, 天貓魔屏, etc.