East China (Hangzhou) International Pet Supplies Exhibition

【Exhibition Overview】

    This exhibition is dedicated to promoting boundary-free collaboration among pet industry professionals. Leveraging Hangzhou's strategic position as a core pet industry city and the global e-commerce capital, it radiates across the vast pet market in East China. Building on the resources of previous editions, this exhibition centres around six key highlights to facilitate efficient business matching between exhibitors and buyers, enabling deep cultivation of the East China market, nationwide expansion, and connectivity with the global pet industry.

【Core Exhibition Highlights】

    - Leveraging the unique advantages of the Global E-commerce Capital, this is the only pet exhibition in the country themed around e-commerce, integrating top-tier platform resources to provide one-stop access to a vast array of e-commerce channel resources.

    - Achieving full industry chain resource aggregation, with an exhibition area of 30,000 square metres, covering the entire pet industry chain from pet food and supplies to medical care and e-commerce services, presenting a diverse range of pet business formats.

    - Targeting the prime procurement period before Double 11, showcasing seasonal best-selling new products and creating the preferred procurement platform for the pet industry in the second half of the year.

    - Bridging both domestic and cross-border channels, connecting with globally renowned e-commerce platforms to provide enterprises with a green channel for going global, linking to the global pet market worth over 2 trillion yuan.

    - Hosting over 10 high-end industry forums and events concurrently, bringing together industry experts and leaders for in-depth discussions on hot industry topics, empowering industry development.

    - Creating precise supply-demand matching scenarios with multiple matchmaking sessions held on-site, and over 800 pet influencers broadcasting live simultaneously, generating a traffic siphon effect.

    - Organising multiple fun competitions and shows, attracting tens of thousands of pet owners to visit and check in, building a complete value loop of experience, social interaction, and consumption.

    - Directly reaching nearly 30,000 small B-end clients in East China, establishing a direct channel from brands to retail stores, helping brands efficiently expand their market coverage.

【Ticket Information】

    This exhibition adopts an electronic ticketing system. All visitors are required to complete real-name pre-registration: domestic visitors must bind their ID card, overseas visitors must bind their passport, and visitors from Hong Kong, Macau, and Taiwan must bind their Mainland Travel Permits. On entry, visitors can verify their tickets by scanning their ID card or the electronic ticket QR code.

【Exhibiting Brands】

    The 2026 exhibition is expected to bring together over 500 exhibiting companies, including internationally imported brands, leading local enterprises in East China, emerging domestic brands, and e-commerce supply chain companies, featuring renowned brands such as Royal Canin, Orijen, Peidi (Best Price Pet), and Pate.