Hangzhou Gifts, Cultural Creative Products and Digitalisation Exhibition

【Exhibition Overview】

    This exhibition focuses on the cultural and creative industries and the e-commerce sector, featuring full-category coverage, omni-channel connections, and high-quality presentation as its core characteristics. It is dedicated to building a professional platform for display, exchange, and procurement matching for exhibitors and buyers in China's cultural stationery industry. The exhibition targets multi-channel procurement groups including e-commerce, gifts, foreign trade, retail, and OEM, covering a wide range of categories such as cultural and creative products, student stationery, art supplies, office and sports goods, toys, and specialty handicrafts. Leveraging a development model of omni-channel outreach and multi-category synergy, it aims to create a premier industry event in the cultural stationery sector.

    The exhibition leverages the advantages of Zhejiang's cultural industry development, seizes opportunities presented by national cultural industry development policies, and uses cultural stationery as an entry point to integrate industry resources, connect upstream and downstream channels, and promote cross-sector exchange and collaboration. By combining IP resources with physical products, it revitalises the development vitality of the regional cultural stationery industry. As a major cultural province in China, Zhejiang's cultural industry is one of the province's eight trillion-yuan industries. Cultural stationery plays a crucial role in the industry's closed-loop development and serves as a core driver for the healthy and orderly growth of the entire industry. The national government continues to promote the development of the cultural industry, setting clear requirements for related industries. This exhibition continuously helps cultural stationery enterprises expand into the national market, promotes the formation of a new development pattern with domestic circulation as the mainstay, and contributes to the building of a culturally strong nation.

【Core Value of Exhibiting】

    This exhibition is currently the leading gift and cultural and creative industry event in East China, with significant industry influence. Organised by Hangzhou Bihai Nongchao Advertising Exhibition Co., Ltd., it is guided by the core philosophy of "Connecting You, Me, and Everyone, Creating Shared Prosperity for the Gift Industry." The exhibition is committed to becoming the premier event in China's festive gift industry. Held twice a year, in spring and autumn, at the Hangzhou International Expo Center, the exhibition leverages Hangzhou's status as China's digital economy capital and a hub for cultural and creative industries. It has become a core platform for connecting national gift industry chain resources, showcasing cutting-edge innovative achievements, and driving the digital transformation of the gift industry.

    The core value of exhibiting stems from the exhibition's industry-wide supply chain coverage and its channel advantages in precisely connecting with national procurement resources. The 2025 Autumn Exhibition plans an exhibition area of 40,000 square metres, bringing together over 1,000 quality exhibitors and attracting more than 60,000 professional buyers. The exhibition focuses on the Jiangsu-Zhejiang-Shanghai region while radiating across the national market. Professional buyers include gift channel agents, live-streaming product selection agencies, cross-border traders, end-user gift companies, and procurement departments of enterprises and institutions. A complete industry ecosystem closed loop, from production to consumption, has been established.

【Full-Category Product Range】

    The exhibition provides a one-stop trade and sourcing platform covering the entire gift and cultural and creative industry chain, with exhibits spanning all categories, including:

    - Cultural stationery: various types of stationery, the Four Treasures of the Study (writing brushes, ink sticks, paper, and inkstones), festive supplies, etc.

    - Cultural and creative products: various IP derivatives, cultural tourism souvenirs, etc.

    - Craft products: ceramics, paper-cutting, traditional handicrafts, etc.

    - Premium toys: designer toys, figurines, building blocks, etc.

    - Apparel and bags: Hanfu (traditional Chinese clothing), JK uniforms, cultural and creative apparel, etc.

    - Daily necessities: cups and bottles, tea sets, household goods, etc.

    - Food and beverages: festive gift boxes, local specialities, etc.

    - Smart home appliances, digital gifts, and digital supply chain categories.

    The exhibition also features dedicated festive zones, including Zodiac cultural and creative products and festive atmosphere lighting, providing buyers with one-stop product selection solutions.

【Exhibition Highlights and Supporting Activities】

    The exhibition closely follows the three major industry development trends of "national trend revival, digital empowerment, and new retail integration," creating a showcase platform for innovative products and cutting-edge concepts. The exhibition features a dedicated digital zone and a new and unique product release area, displaying tech-enabled smart gifts, cultural IP co-branded products, and cross-sector innovative designs. Over 3,000 new and unique gifts will be unveiled, injecting fresh vitality into the industry's development.

    Concurrent events include the China Good Gifts Competition, Gift Industry Leaders' Business Networking Sessions, New Year Goods Forum, and the China Gift Industry Private Board Meeting. Senior executives from leading procurement companies are invited to analyse the latest consumer trends and promote collaborative development across the gift industry ecosystem. The exhibition features over 100 private business meeting rooms, bringing together business leaders from companies with annual turnover exceeding RMB 500 million, providing high-end and exclusive networking opportunities. In addition, 100 end-user gift companies with annual turnover exceeding RMB 50 million will showcase products backed by ten years of successful case studies, empowering the growth of small and medium-sized enterprises with practical experience. From standard-setting to international procurement connections and technical exchange, the exhibition continuously drives the transformation of China's gift industry from "product export" to "brand export."

【Representative Exhibitors】

    This exhibition brings together quality exhibitors from multiple categories. Some representative well-known exhibitors include:

    - Food and beverages: Qiaqia Food, Zhejiang Quansheng Food, Shanghai Saiongfeng Agriculture, Dongguan Fujin Food, Shenzhen Fujin Food, Hangzhou Yaoshengji Food, etc.

    - Cups and household goods: Zhejiang Haers, Hangzhou Temeike, Shandong Gebeitang, etc.

    - Stationery and writing instruments: Wenzhou Aihao Pen Industry, Ningbo Beifa Heli, Wenzhou Tianjiao Pen Industry, Qingdao Changlong Stationery, etc.

    - Technology and smart products: Hangzhou Ezviz Network, Qingku Technology Holdings, Beijing Huanxiang Shenzhou, etc.

    - Cultural and creative products and handicrafts: Hangzhou Xiling Culture, Zhejiang Xuliang Rubber Bands, Shanghai Haojian Industrial, etc.

    - In addition, several Guizhou speciality enterprises, beverage trading companies, and commercial service companies will also participate, covering every segment of the entire industry chain.