HEC - China Hangzhou International Model Culture Festival - Hangzhou Model Festival

【Exhibition Overview】

    The China Hangzhou International Model Culture Festival, abbreviated as the Hangzhou Model Festival (HEC), marks the first time the long-established HEC China International Model Expo has moved south from Beijing to Hangzhou, bringing a grand carnival of model culture that blends technology, art, and the passion of enthusiasts.

    As one of the larger comprehensive model exhibitions currently, and a leading international model show in the domestic industry, this Hangzhou Model Festival has planned two exhibition halls—the Static Model Hall and the Dynamic Model & Activities and Competitions Hall.

    After settling in Hangzhou, the exhibition is no longer confined to a professional vertical exchange platform, but has expanded into a carnival party shared by the public. Whether you are a seasoned model enthusiast or a newcomer to the hobby, you can experience the wondrous charm of the micro world amidst the collision of Jiangnan's artistic heritage and model culture.

    This exhibition is structured around three core pillars—"Exhibition + Competition + Play"—creating nearly 20,000 square metres of exhibition space and over 10,000 square metres of interactive areas, delivering a full-dimensional model experience for participants with varied needs. This is not only an annual event for model enthusiasts, but also a model culture carnival open to all. Whether you are a tech lover fascinated by mechanical aesthetics, a hands-on artisan passionate about artistic creation, or an ordinary visitor curious about model culture, you will find your own surprises here.