Chengdu Pet Expo - Chengdu International Pet Show

【Exhibition Overview】

    Chengdu International Pet Fair (TOPS), also known as Chengdu Pet Expo, was founded in Chengdu in 2012. It is the largest and most influential comprehensive pet exhibition in the western region, integrating multiple functions including pet food and supplies trade and distribution, pet medical and grooming service matchmaking, professional pet competitions, live animal displays and performances, as well as pet owner shopping and recreational activities.

    This year's exhibition has reached a record scale, attracting over 500 exhibitors and more than 4,500 renowned domestic and international pet brands, covering core sectors such as pet food, supplies, healthcare, and lifestyle services, showcasing the innovation vitality and development trends of the current pet industry in an all-round manner. The exhibition features four exhibition halls, connecting the complete industry ecosystem from pet food and supplies to healthcare and upstream and downstream supply chains, providing visitors, distributors, and industry professionals with a one-stop platform for procurement, exchange, and experience.

    The exhibition is jointly organised by the Sichuan Pet Association and Chengdu Tianyi Exhibition Services Co., Ltd. Leveraging Chengdu's locational advantage as the consumer hub of western China, it radiates to vast regional markets including Chongqing, Yunnan, Guizhou, Shaanxi, and Xinjiang. After years of development, it has become a mature industry platform integrating brand promotion, channel development, new product launches, and pet owner engagement. Since its inception, it has been successfully held thirteen times and is hailed as the benchmark of the pet market in central and western China and a core driving force for industry development.

【Exhibition Value】

    As a new first-tier city, Chengdu ranks first nationwide in the number of pet stores, with a new store opening rate second only to Shanghai and Beijing. The local pet market boasts enormous overall potential. This exhibition precisely covers the core markets of central and western China, helping exhibitors directly reach regional distributors, pet stores, breeders, and end consumers, efficiently completing regional market expansion.

    The exhibition establishes a one-stop trade matchmaking platform covering the entire pet industry chain, helping companies efficiently connect with upstream and downstream industry resources and providing buyers with a convenient one-stop product selection experience. Meanwhile, keeping pace with the industry trends of “premium pet parenting” and “emotional consumption”, the exhibition has created a showcase for new products and trend culture, helping exhibitors connect with young consumer groups and seize the dividends of market upgrading.

    In recent years, the domestic pet market has maintained an annual growth rate of 30%-40%. Chengdu Pet Expo has created numerous development opportunities for pet-related enterprises to expand into the western market, serving as an important strategic gateway for companies to showcase brand strength and establish a presence in the central and western markets. Data shows that the exhibition attracts over 500 exhibitors and more than 4,500 brands annually, with total visitor numbers exceeding 110,000, of which professional visitors surpass 18,000, demonstrating outstanding industry influence.

【Exhibit Range】

    This exhibition covers all segments of the pet industry chain, specifically including:

    - Pet Food: including staple food, treats, and various additives. The “Plateau Yak Meat” treat series launched by local Chengdu brands highlights “no additives, hand-cut, low-temperature baked” features, covering products such as yak leg meat, yak sausages, and yak horns, with clear meat textures highly praised by pet owners

    - Pet Supplies: including apparel, smart devices, toys, and grooming products, covering a variety of style series and several popular IP co-branded products

    - Pet Medical and Healthcare: including health supplements, pharmaceuticals, vaccines, and medical-related equipment

    - Live Pets: including dogs, cats, and various small pets and exotic pets

【Exhibition Highlights and Concurrent Events】

    The exhibition has created a dedicated new product showcase zone under the “Pet Universe New Launch Plan”, presenting innovative products with both market potential and high aesthetic appeal. Pet apparel brands have launched multiple style series including French pastoral, outdoor camping, and American vintage, with multiple IP co-branded products becoming consumption hotspots. Cross-border collaborations have effectively bridged the gap between brands and young consumer groups.

    The exhibition concurrently hosts multiple high-calibre industry forums and professional competitions, building an industry exchange platform with deep integration of production and research: the Innovators Conference focuses on distributor upgrades and channel ecosystem development in the western region; the Practitioners Conference provides refined operational solutions for offline stores; professional competitions including the NGKC Pet Grooming and Vocational Skills Competition, Purebred Dog Professional Super League, and Dog Sports Carnival bring together top industry talent; the Small Pets and Exotic Animals Zone became an instant crowd favourite upon its debut; and the Pet Economy Forum exclusively sponsored by Care, analyses industry development directions from strategic, research, and market perspectives, delivering cutting-edge insights.

【Notable Exhibitors】

    This exhibition brings together many renowned brands in the pet industry. Core exhibitors include:

    - Pet Food Brands: Royal Canin, Myfoodie, Black Hawk, Care, Xianlang, Partner Pet, Lancy, Ocean Star, Ziwi, Douschai, Firenze, Afei Badi, Tail Life, Freshpet Chronicle, Zhongchong Co., Ltd., Gubei Co., Ltd.

    - Pet Supplies Brands: Yiyi Co., Ltd., Huayuan Pet, Tianyuan Group, Ruiyoujia, Xiupu, GiGwi, Un TouTou, Brownie's, D's chat, Dulce, Solgra, SpongeBob co-branded series, Minions co-branded series, Disney Zootopia co-branded series, Toy Story co-branded series, Stitch co-branded series

    - Pet Medical and Healthcare Brands: New Ruipeng, Cizone International, Wites, Bravecto®