Beijing Autumn Pet Products Expo - UPET Pet Lifestyle Exhibition

[Exhibition Overview]

    The Beijing Autumn Pet Supplies Expo - UPET Pet Life Expo (Pet Fair Beijing) is rooted in China, attracting global industry attention, with the goal of becoming a leading industry exhibition in the pet sector. This exhibition directly addresses the industry's new growth challenges, using fresh value perspectives and operational innovation to break the deadlock of internal competition and homogeneous rivalry. Leveraging its platform advantages, the expo continuously empowers the industry; amid industry transformation and intensifying market competition, it uses innovation and professionalism to create a higher-value trade, learning, and exchange platform for the pet industry, showcasing a comprehensively evolved industry vitality through its strength.

[Exclusive Advancement Activities for Professionals]

    The expo has always focused on the career growth and development of frontline industry practitioners such as pet groomers and breeders, placing emphasis on enhancing the professional identity of these skilled groups. It has specially tailored an exclusive session, the "Professionals' Power-Up Station," for pet industry practitioners, helping them enhance their professional skills and boosting their career development.

    The activity will join forces with senior grooming industry experts to impart advanced grooming techniques for small breed dogs; simultaneously, it will host a private exchange salon for breeders, inviting seasoned breeding experts to provide on-site guidance and exchange, helping practitioners refine their business capabilities and achieve professional growth.

[Cross-Industry Creative Experience Activities]

    This expo embraces cross-industry collaboration, using creativity to break sector boundaries, offering diverse experiences such as market-style interactive sessions, fun games, adorable pet showcases, artistic performances, and trendy music. This year's expo has specially customised local-themed content for Beijing pet enthusiasts, including a "Bird Market" with local characteristics, a Beijing local IP cultural and museum exhibition zone, and a vintage flea market corner, pooling innovative and creative forces to explore a new pet-friendly lifestyle, sparking a fresh wave of a pan-pet lifestyle.

[Core Exhibitor Value]

    - First pet lifestyle-themed expo in the capital's core urban area: Created by integrating the strengths of Asia Pet Fair and Beijing Pet Fair, it debuts at the China International Exhibition Center (Chaoyang Hall) in Beijing's central district, pioneering a new model of bringing live animals into the exhibition hall and setting a new benchmark for a human-pet cohabitation city civilisation.

    - Comprehensive all-scenario ecosystem coverage: Using the five core pet needs of "clothing, food, housing, travel, and health" as a link, the expo presents global advanced products and services through scenario-based curation, precisely matching the industry upgrade trends of "refined pet care" and "scientific pet care."

    - Golden Double 11 marketing node empowerment: The expo period is precisely timed to the prelude of the annual shopping carnival, partnering with e-commerce platforms like Douyin and Xiaohongshu to launch exclusive policies, building a complete marketing loop of "offline experience to online conversion," helping exhibitors seize the Double 11 opportunity and directly drive GMV sales growth.

    - Deep connection to medical and health ecosystem: Joining hands with JD Health to create a "Pet Medical Care and Wellness Pavilion," co-building a "pop-up hospital" offering professional consultation services; JD Health's pharmacy will showcase star products such as deworming and health supplements, helping enterprises precisely reach core customer groups in medical care and wellness.

    - Strategic layout in the niche exotic pet blue ocean sector: A dedicated "Exotic Pet Utopia" section is set up to achieve breakthrough cross-sector development, featuring the EPCC International Parrot Competition, SRBA International Breed Rabbit Championship, and reptile pet zone activities in succession, precisely targeting the rapidly growing small pet and exotic pet market and securing the high-potential consumer base behind it.

    - Cross-industry collaboration with Beijing Pet Fashion Week: Hosting multiple human-pet fashion shows, showcasing trendy pet apparel and accessories, elevating the pet ownership experience to a new aesthetic height, providing pet fashion brands with a professional showcase stage and business resource connection channels.

    - Aggregating professional buyers and influencer resources: The "Leaf Club" brings together over 300 pet store owners, groomers, and technical practitioners for in-depth exchange; it leverages the KOL influencer matrix of Douyin and Xiaohongshu, integrating vertical e-commerce merchandising resources to achieve dual results of precise brand exposure and sales conversion.

[Some Exhibiting Brands]

    - Pet health and pharmaceutical brands: JD Health, Vet's Best, Royal Canin, Frontline, Maddie's, Hanwei Chons, Elanco Animal Health, Red Dog, Ingate, Haizheng Animal Health, HuBang Animal Health

    - Pet food brands: Meis, Royal Canin, Myfoodie, Lus, Daoshin, Hanou Bio, Pro Plan

    - Grooming and beauty brands: Isanna, Jiahu Care, Mininuo, Xingmeng Technology

    - Pet supplies brands: Ruizhe International, Liu Shiqi, Petkit, Tianyuan Pets, Yiyi Hygiene Products, Ctech, Meijia Shuang, Zirui Yintie, Hengfa Hygiene Products, Chongxing

    - Channel and supply chain brands: Runhe Supply Chain Group, Fengshang Agro-Pastoral Equipment

    - Platform and event brands: ICE Purebred Cats, EPCC Huayu Parrot Club, SRBA International Breed Rabbit, Tmall Global, Douyin E-commerce, Xiaohongshu E-commerce

    - Testing and certification brands: Ctech