Surf Expo Orlando USA

【Exhibition Overview】

    Established in 1976, the Surf Expo in Orlando, USA, is the most influential water sports trade exhibition in North America, providing a premium trading and exchange platform for manufacturers, retailers and wholesalers in the industry. This edition has attracted retailers from over 60 countries, with numerous renowned brands, emerging enterprises and cross-sector outdoor vendors attending to network, creating a high-energy, trade-focused international industry event.

【Exhibiting Brands and Product Scope】

    This edition features a strong line-up of exhibitors covering multiple categories including surfing, outdoor and resort wear. Key exhibiting brands and products include:

    - Surf and lifestyle brands: Hurley, Billabong, Rip Curl, Roxy, Volcom, Quiksilver, Outerknown, Body Glove, etc.

    - Cross-sector outdoor brands: Howler Brothers, Teva, Free Fly Apparel, etc.

    - Resort wear, boutique accessories and swimwear brands: Tommy Bahama, Tori Richard, Smith & Quinn, Dippin’ Daisys, Maaji, Speedo, etc.

    The buyer profile is highly diverse, covering major buyers such as REI, Dillard’s, Burlington Stores, Scheels, Backcountry and TJX Companies, as well as specialised retailers like Flip Flop Shops and Sandal Factory. Buyers from the Caribbean region account for nearly 10% of total attendees, and well-known Hawaiian chain brands also attended in groups.

【On-site Featured Activities】

    In addition to product displays, the exhibition offers a wide range of exciting activities to enrich the visitor experience:

    - Industry networking events: fashion shows, buyer bootcamps and social gatherings; the industry dinner sponsored by Shopify is a prime opportunity for professional networking.

    - Interactive experience zones: artificial wave experience area, skateboarding surfing experience and product demonstration zones, offering visitors an immersive exhibition experience.

    This exhibition is not only a frontier platform for product launches and trade transactions, but also a core hub for talent development, collaboration and exchange in the global surfing and coastal lifestyle industry, consistently leading market trends. The 2025 edition will be held at the Orange County Convention Center in Orlando, USA.