CHWE Shenzhen Global Cross-border E-commerce Exhibition

[Exhibition Overview]

    This exhibition has completed a comprehensive ecological upgrade, with a core focus on the development ecosystem of the cross-border e-commerce industry both domestically and internationally, creating an industry exchange and cooperation platform involving multiple stakeholders. Leveraging Shenzhen's strategic advantage as a national cross-border e-commerce comprehensive pilot zone, the exhibition radiates to nationwide industrial belts and global procurement communities, empowering Chinese cross-border industries to go global and helping Chinese brands seize new windows and opportunities for overseas expansion, achieving rapid growth and overtaking on the curve.

    This exhibition has been successfully held for five editions. Organised by Chuhai Wang and co-organised by Chaoyu Exhibition, it takes place every spring and autumn at the Shenzhen Convention and Exhibition Center (Futian). It is currently one of China's larger and most influential professional cross-border e-commerce exhibitions, hailed by the industry as "China's Premier Cross-border E-commerce Trade Exhibition" and widely recognised as the core hub connecting China's high-quality supply chain with global consumer demand.

[Exhibition Scale and Supporting Activities]

    The exhibition brings together a large number of exhibitors from industrial belts across the country, and has already established significant industry influence:

    - Covers 80+ industrial belts nationwide, gathering 3,000+ factory-brand exhibitors, divided into 12 major categories and 10 featured industry pavilions, spanning all cross-border e-commerce product categories, providing cross-border sellers with an ample product-sourcing and matchmaking stage

    - Concurrently hosts 1 high-standard Global Cross-border E-commerce Summit Forum, accompanied by 10 boutique cross-border e-commerce forums, jointly creating the most authoritative, influential and large-scale cross-border e-commerce industry event in South China

    - The 2026 Spring Exhibition is expected to cover an exhibition area of 100,000 square metres, gathering over 3,800 participating enterprises and attracting 150,000 professional visitors, of whom over 70% are cross-border e-commerce decision-makers, bulk-buying procurement delegations and overseas buyers

[Core Value for Exhibitors]

    The exhibition offers unparalleled economies of scale and a platform that precisely connects global buyers, delivering multiple core values to participating enterprises:

    - Features a dedicated 1V1 bulk-buyer matchmaking zone, with precise invitations to 50+ billion-level buyers, enabling factories to engage directly with procurement decision-makers, bypassing intermediaries for efficient order matching

    - Creates a one-stop trading platform covering the entire cross-border industry chain, bringing together mainstream global cross-border platforms, ecosystem service providers and bulk-buying procurement delegations, forming a complete cross-border industry ecosystem loop from platform onboarding, logistics and warehousing, financial payments, to marketing投放, compliance services

    - Keeps pace with three major industry trends — "brand going global, AI empowerment, full-link services" — hosting multiple forward-looking forums, inviting industry experts and platform executives to share cutting-edge strategies, while launching various supporting services to help enterprises reduce costs, increase efficiency and enhance brand resilience

    - Leveraging the exhibition platform, participating enterprises can explore global markets, connect with international resources, showcase their innovation capabilities, and seize the development opportunities presented by the brand-oriented, digital and global transformation of the cross-border e-commerce industry. Data from the 2025 Spring Exhibition shows visitor satisfaction reached 99.2%, exhibitor satisfaction reached 96.7%, and the booth renewal rate exceeded 76%, with numerous enterprises having achieved significant order growth through the exhibition

[Exhibits and Scope of Participating Entities]

    The exhibition covers multiple popular product categories, including home and daily necessities, maternal, baby and children's toys, footwear, apparel, bags and fashion accessories, beauty and personal care, festive gifts and stationery, among 15+ popular categories. The participating entities span multiple sectors, mainly including:

    - Cross-border e-commerce platforms: Amazon, AliExpress, TikTok Shop, TikTok LIVE, Wildberries, Cdiscount, Octopia, Wish, eBay, Shopee, Lazada, Temu, SHEIN, Alibaba International Station, Wayfair, Walmart, Mercado Libre, Ozon, Joom, Allegro, Coupang, etc.

    - Cross-border bulk-buying procurement delegations: SHEIN, Anker, Aukey, Saiwei Shidai, Zhihui Technology, Tomtop, Banggood, Roborock, Taluya Technology, Jollychic, Lens Technology, Zehui, Bao Shijia, Gonglang, Jiandan, LightInTheBox, Xingshang, Yibai Network, Laite Network, PISEN, Qian'an Technology, Belkin, Yuanding Technology, etc.

    - Logistics and overseas warehouse service providers: YunQuna, Feigao International, Hongfang Supply Chain, Zongteng Group, Wan Yi Tong, 4PX, Yanwen Logistics, Yuntu Logistics, ExportEasy, Dosen Logistics, Yinghe International Logistics, Huahan Logistics, Rakuten Express, Yida Cloud, SF International, etc.

    - Payment and financial service providers: Haipay (Xingchuangmeng Network), HSBC, LianLian International, WorldFirst, PingPong, Payoneer, Airwallex, Oceanpayment, QFPay, SUNRATE, XTransfer, Payoneer, etc.

    - Compliance and certification service providers: KuaXinTong (global VAT, EPR, trademarks and patents, product testing and certification), TanQiTong (carbon footprint accounting, carbon neutrality verification), SGS, TÜV Rheinland, Intertek, Bureau Veritas, CQC, etc.

    - POD customisation and supply chain services: Fingerprint Technology (HICUSTOM, Fengniao Digital Intelligence, global POD inventory, 1-piece customisation, 1-piece dropshipping), Xiamen Fingerprint Technology, Haibei Distribution Platform (zero inventory, zero stocking risk), etc.

    - Overseas marketing and brand services: Haichao Brand Going Global (integrating overseas media resources such as Meta/Google/TikTok), Wotu Network (influencer marketing), Seleven (digital marketing), Flywheel, BlueFocus, Yidian Tianxia, etc.

    - Other entities: emerging market ecosystem platform Gecko, multiple local industrial belts and government delegation groups, internationally renowned brand Paul Frank (Big Mouth Monkey), etc.