PAX AUS Melbourne Game & Anime Expo Australia

【Exhibition Overview】

    PAX AUS, short for the Australia Melbourne Game & Animation Exhibition, is hailed by gamers worldwide as the largest gaming culture celebration on the globe. In 2013, the PAX brand expanded to Australia for the first time, kicking off this grand event for gaming enthusiasts.

    The exhibition brings together major game publishers from around the world, as well as highly influential passionate gamers, making it a joyful celebration dedicated to games and gaming culture.

【Exhibition Activities & Features】

    PAX AUS features a distinctive lineup of activities, including thought-provoking panel discussions and a large expo hall showcasing top publishers and indie studios, along with a rich array of hands-on experiences:

    - Playable demos of brand-new games

    - Themed music performances

    - A variety of fun gaming competitions

    - Multiple esports tournaments and gaming industry seminars

    Here, players can reunite with old friends, meet new like-minded companions, and interact face-to-face with game developers and publishers, experiencing their favourite games first-hand and soaking in a one-of-a-kind community atmosphere.

【Exhibition Key Figures】

    PAX AUS attracts gaming companies from over 40 countries to participate. According to relevant statistics, 65% of Australians play video games, with the core player base predominantly consisting of adults. The average age of players is 32, and gaming culture is widely embraced by Australian families.