Heineken Experience Ticket


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Heineken Experience
Opening hours from July 1 to September 2 are as follows:
Monday to Sunday 10:30 ‑ 18:45 (Last admission time)
The building closes at 21:00
Opening hours and closure dates are subject to change, please check the latest information before departure
(1)Participants must be 18 years of age or older to join this activity;
(2)Must present identification documents to participate in this activity;
Stadhouderskade 78, 1072AE, Amsterdam
(1)Metro: Take Metro Line 52 to Vijzelgracht Station;
(2)Take Tram 1 / 7 / 19 / 24 to Vijzelgracht Station, and walk for 2 minutes to arrive;
By booking this activity, you acknowledge and agree to the package details and related terms. We are committed to providing a great experience, but as certain activity elements may change due to force majeure factors, the actual experience may vary from person to person.
(1)Visiting the Heineken Experience takes approximately 2 hours;
(2)Saturdays are usually crowded, it is recommended to choose other dates for your visit;
(3)Visitors who are under the legal purchasing or drinking age (LPDA) or under 18 years of age will not be permitted to enter the Heineken Museum;
(4)Heineken Museum staff reserve the right to request identification documents to verify age;
(5)Locker facilities are available on‑site, please inquire with on‑site staff for fees;
(6)Pets are not allowed to enter, except for guide dogs with valid identification;
(7)Photography is permitted on‑site, but commercial photography and copyright‑related programme live streaming are prohibited;
(8)The activity is not suitable for wheelchair users;
(1)Attraction admission ticket: Heineken Experience;
(2)2 glasses of Heineken beer;
(3)Tour of the first Heineken brewery (1 hour and 30 minutes);
(4)Tour of the original brew room;
(5)Live English guide;
(6)Free audio guide available in Spanish, German, Chinese, Portuguese, French, and Italian;
(1)Tour guide;
(2)Customised Heineken® beer glass (optional);

Attraction Highlights
The Heineken Experience (also known as the Heineken Museum) is located in the original Heineken brewery built in 1867 in the heart of Amsterdam. The brewery ceased production in 1988 and reopened as a museum in 2001. It offers a 1.5‑hour interactive self‑guided tour with fast‑track admission tickets. Visitors can gain an in‑depth understanding of Heineken's journey from a small Dutch brewery to a world‑leading brand, and participate in various fun experiences and beer‑tasting sessions.
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Immersive Experience at the Historic Brewery Site
The venue retains facilities such as the brewing room from the original 1867 brewery. Visitors can wander through the century‑old factory space, get up close to vintage brewing equipment, and immerse themselves in the development history of the Heineken brand and Amsterdam's brewing industry.
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Multi‑Sensory Interactive Tour
The tour integrates multiple experiential formats including tasting, touching, and smelling. Visitors not only learn about the core elements of beer brewing but also watch classic brand commercials, gaining a deep appreciation for the craft behind every bottle of Heineken beer.
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Brand‑Sponsored Themed Games
Featuring fun interactive games related to global brand sponsorships such as Formula 1, the UEFA Champions League, and the Rugby World Cup, the tour balances educational value with entertainment.
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Multiple Beer Tasting Perks
Visitors receive a refreshing beer sample during the tour, and upon completion, they can head to the Best 'Dam Bar to redeem two complimentary Heineken beers, bringing a perfect close to the beer culture experience.
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