Home
Amsterdam

Heineken Experience Ticket

Product QR code
Main image
Like75
Favorite34
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Carousel image
Star rating4.5/5
9 reviews >
Star rating
Available for tomorrow booking
Book tomorrow before 18:00
Star rating
Non‑refundable and non‑changeable
Please plan your time wisely.
Booking Method

Select the usage date and number of participants to place an order. Upon successful booking, a mobile SMS or email confirmation will be sent;

How to Use

Present the "Electronic Voucher" for direct verification and use

Opening Hours

Heineken Experience

Opening hours from July 1 to September 2 are as follows:

Monday to Sunday 10:30 ‑ 18:45 (Last admission time)

The building closes at 21:00

Opening hours and closure dates are subject to change, please check the latest information before departure

Eligibility

(1)Participants must be 18 years of age or older to join this activity;

(2)Must present identification documents to participate in this activity;

Attraction Address

Stadhouderskade 78, 1072AE, Amsterdam

How to Get There

(1)Metro: Take Metro Line 52 to Vijzelgracht Station;

(2)Take Tram 1 / 7 / 19 / 24 to Vijzelgracht Station, and walk for 2 minutes to arrive;

Important Notes
Disclaimer

By booking this activity, you acknowledge and agree to the package details and related terms. We are committed to providing a great experience, but as certain activity elements may change due to force majeure factors, the actual experience may vary from person to person.

Other Information

(1)Visiting the Heineken Experience takes approximately 2 hours;

(2)Saturdays are usually crowded, it is recommended to choose other dates for your visit;

(3)Visitors who are under the legal purchasing or drinking age (LPDA) or under 18 years of age will not be permitted to enter the Heineken Museum;

(4)Heineken Museum staff reserve the right to request identification documents to verify age;

(5)Locker facilities are available on‑site, please inquire with on‑site staff for fees;

(6)Pets are not allowed to enter, except for guide dogs with valid identification;

(7)Photography is permitted on‑site, but commercial photography and copyright‑related programme live streaming are prohibited;

(8)The activity is not suitable for wheelchair users;

Inclusions

(1)Attraction admission ticket: Heineken Experience;

(2)2 glasses of Heineken beer;

(3)Tour of the first Heineken brewery (1 hour and 30 minutes);

(4)Tour of the original brew room;

(5)Live English guide;

(6)Free audio guide available in Spanish, German, Chinese, Portuguese, French, and Italian;

Exclusions

(1)Tour guide;

(2)Customised Heineken® beer glass (optional);

Cancellation policy
Cancellation
Non-refundable and non-changeableNon-refundable and non-changeable.
Product Details

Attraction Highlights

The Heineken Experience (also known as the Heineken Museum) is located in the original Heineken brewery built in 1867 in the heart of Amsterdam. The brewery ceased production in 1988 and reopened as a museum in 2001. It offers a 1.5‑hour interactive self‑guided tour with fast‑track admission tickets. Visitors can gain an in‑depth understanding of Heineken's journey from a small Dutch brewery to a world‑leading brand, and participate in various fun experiences and beer‑tasting sessions.

DM_20251212163042_002.jpg

Immersive Experience at the Historic Brewery Site

The venue retains facilities such as the brewing room from the original 1867 brewery. Visitors can wander through the century‑old factory space, get up close to vintage brewing equipment, and immerse themselves in the development history of the Heineken brand and Amsterdam's brewing industry.

DM_20251212163042_003.jpg

Multi‑Sensory Interactive Tour

The tour integrates multiple experiential formats including tasting, touching, and smelling. Visitors not only learn about the core elements of beer brewing but also watch classic brand commercials, gaining a deep appreciation for the craft behind every bottle of Heineken beer.

DM_20251212163042_004.jpg

Brand‑Sponsored Themed Games

Featuring fun interactive games related to global brand sponsorships such as Formula 1, the UEFA Champions League, and the Rugby World Cup, the tour balances educational value with entertainment.

DM_20251212163042_005.jpg

Multiple Beer Tasting Perks

Visitors receive a refreshing beer sample during the tour, and upon completion, they can head to the Best 'Dam Bar to redeem two complimentary Heineken beers, bringing a perfect close to the beer culture experience.


Section iconMerchant Information
  • Merchant nameiconMerchant name
    Heineken Experience Ticket
  • AddressiconAddress
    Stadhouderskade 78
  • CityiconCityAmsterdam
  • CategoryiconCategoryTickets
Section iconProduct Reviews
Customer Reviews (9)100% Good Rating
4.5Overall Rating
  • Tourist
    Tourist
    2026
    CommentBrought my teenage son here, he’s obsessed with learning how different products...
  • Tourist
    Tourist
    2026
    CommentI love visiting weird little brand museums so this was top of my list when I boo...
  • Tourist
    Tourist
    2026
    CommentCame here as part of a full day Amsterdam city tour. Our tour guide gave us a fe...
Q&A (11)
View All
Q
My ID card expired last month, can I use my student card with my photo and age o...
A
You need to present valid identity documentation to prove you are over 18 for en...
Q
Is the Heineken Experience just an exhibition of old brewing equipment, or are t...
A
Oh it's way more than just old equipment lah! You can see the vintage brewing ge...
Q
I plan to bring my pet Shih Tzu with me when I visit Amsterdam, can I take it in...
A
Pets are not allowed on the premises, with the only exception being guide dogs h...
Quality assurance
From
HKD225
Fast Track
Wine Tasting Experience
Century-old Distillery Site
CalendarDate of Use(Amsterdam local time)
Today 10/16
Tomorrow 10/17
Sunday 10/18
More datesCalendar
DealsDeals
Heineken® Experience Ticket
InfoPackage Details
Adult
Aged 18 or above
From
HKD225
Book tomorrow before 18:00 local time.
Non-refundable
e-Ticket
Heineken® Experience Ticket + 1-Hour Canal Cruise
InfoPackage Details
Adult
18 years old or above
From
HKD313
Book tomorrow before 18:00 local time.
Non-refundable
e-Ticket
Amsterdam City Card - 24-Hour Card
InfoPackage Details
Per person
From
HKD591
Book tomorrow before 18:00 local time.
Non-refundable
e-Ticket
Amsterdam City Card - 48-Hour Card
InfoPackage Details
per person
From
HKD830
Book tomorrow before 18:00 local time.
Non-refundable
e-Ticket
Live chatSupport hotlinePlatform support