Heineken Museum Ticket


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Heineken Experience
Opening hours from 1 July to 2 September are as follows:
Monday to Sunday 10:30 ‑ 18:45 (last admission)
The building closes at 21:00
Opening hours and closure dates may be subject to change. Please check the latest information before departure.
(1) Participants must be aged 18 or above to join this activity;
(2) A valid ID document must be presented to join this activity;
Stadhouderskade 78, 1072AE, Amsterdam
(1) Metro: Take Metro Line 52 to Vijzelgracht Station;
(2) Take Tram 1 / 7 / 19 / 24 to Vijzelgracht Station, then walk for 2 minutes to arrive;
By booking this activity, you acknowledge and agree to the tour package details and relevant terms and conditions. We are committed to providing a wonderful experience; however, certain parts of the activity may be subject to change due to force majeure, and the actual experience may vary from person to person.
(1) Visiting the Heineken Experience takes approximately 2 hours;
(2) Saturdays are usually very crowded; we recommend choosing another date for your visit;
(3) Visitors under the legal purchase or drinking age (LPDA) or under 18 years old will not be admitted to the Heineken Museum;
(4) Staff at the Heineken Museum reserve the right to request identification to verify age;
(5) Luggage storage is available on site; please enquire with on‑site staff about the fee;
(6) Pets are not allowed, except for recognised guide dogs with identification;
(7) Photography is permitted on site, but commercial filming and live streaming of copyrighted programmes are prohibited;
(8) The activity is not suitable for wheelchair users;
(1) Attraction ticket: Heineken Experience;
(2) 2 Heineken beers;
(3) Visit the first Heineken brewery (1 hour 30 minutes);
(4) Visit the original brewing room;
(5) Live commentary in English;
(6) Free audio guides available in Spanish, German, Chinese, Portuguese, French and Italian;
(1) Tour guide;
(2) Personalised Heineken® beer glass (optional);

Attraction Highlights
Located in the original Heineken brewery built in 1867 in the heart of Amsterdam, the Heineken Experience (also known as the Heineken Museum) ceased production in 1988 and reopened as a museum in 2001. The venue offers a 1.5‑hour interactive self‑guided tour with fast‑track ticket entry, allowing visitors to gain an in‑depth understanding of Heineken's journey from a small Dutch brewery to a world‑class brand, and participate in a variety of fun experiences and tasting sessions.

Immersive Experience at the Historic Brewery Site
The museum retains the brewing rooms and other facilities of the original 1867 brewery. Visitors can stroll through the century‑old factory space, get up close to vintage brewing equipment, and immerse themselves in the development of the Heineken brand and the history of Amsterdam's beer industry.

Multi‑Sensory Interactive Tour
The tour integrates various experiences such as tasting, touching, and smelling. Not only can you learn the core elements of beer brewing, but you can also watch classic brand advertisements, gaining a deeper insight into the essence of each bottle of Heineken beer.

Brand‑Sponsored Themed Games
There are fun interactive games related to the brand's global sponsorships, including Formula 1, the UEFA Champions League, and the Rugby World Cup, making the tour both educational and entertaining.

Multiple Beer Tasting Benefits
Visitors can enjoy a small beer tasting during the tour, and after the experience, they can redeem two free Heineken beers at Best 'Dam Bar, bringing the beer culture experience to a perfect end.






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