Jeollabuk-do is located in the southwestern part of Korea, a hub of Korean traditional culture and natural beauty. The capital city, Jeonju, is home to Jeonju Hanok Village, the largest traditional hanok cluster in Korea, preserving over 700 old houses where visitors can experience hanbok, tea ceremony, and traditional accommodation. For natural scenery, Naejangsan Mountain is a must-see, with cherry blossoms and autumn leaves covering the mountains in spring and autumn; Byeonsan Peninsula offers stunning coastal landscapes with clear seawater; Jirisan Mountain, Korea’s first national park, boasts majestic mountain scenery. As the “land of cuisine,” signature dishes include Jeonju bibimbap, rich in ingredients and colourful; hanjeongsik (Korean table d’hôte) is exquisite; other local delicacies include Jeonju kongnamul gukbap (bean sprout soup rice), chueotang (loach soup), Gochang blueberries, and Buan blue crabs, all with authentic and rich flavours.