Seoul Con at DDP: New Year Festival Guide

Seoul hosts major cultural events throughout the year, bringing together international visitors and local residents for dynamic celebrations. Among these winter highlights is Seoul Con, a comprehensive festival held at DDP that connects global influencers with Korean content, fashion, and lifestyle. This multi-day event spans across the transition into the new year, offering a diverse array of programmes for participants from all over the world.

Organised by the Seoul Economy Promotion Agency, Seoul Con serves as a major hub for media creators, K-culture fans, and industry professionals. The event highlights Seoul as a leading centre for digital content and modern lifestyle trends, gathering thousands of participants from numerous countries.

Event Overview and Schedule

The upcoming edition of Seoul Con is scheduled to take place from 29 December 2026 to 1 January 2027. The venue for all main activities is DDP located in Seoul. Previous iterations have drawn thousands of global influencers alongside general visitors, establishing it as a massive international gathering during the winter season.

The programme is divided into several distinct categories, covering performances, conferences, exhibitions, experiences, and commerce. Visitors can explore various zones dedicated to contemporary Korean culture, digital media, and business networking.

Festivals and Performances

The festival segment includes high-profile K-pop performances and a dedicated New Year countdown event. Attendees can also participate in content awards ceremonies and networking parties designed to bring together creators and fans in an engaging atmosphere.

These stage events highlight current trends in Korean music and entertainment, offering live spectacles within the architectural spaces of DDP.

Conferences and Industry Seminars

For those interested in the business and creative sides of digital media, the conference segment features influencer talk shows and fan meetings. Industry seminars provide insights into the rapidly evolving content industry, featuring discussions led by prominent creators and media professionals.

These sessions offer attendees a chance to learn about content creation strategies, digital platform growth, and cross-border collaboration within the global influencer community.

Exhibitions, Experiences, and Commerce

The exhibition and experience zones focus on K-lifestyle trends, including K-fashion and K-beauty expos, alongside dedicated e-sports experience areas where visitors can try out competitive gaming setups.

Additionally, the commerce component connects participating influencers directly with promising Seoul-based small and medium-sized enterprises. This setup facilitates live commerce broadcasts and planned sales events, bridging the gap between digital creators and quality local products.

Practical Tips

* Dates: 2026-12-29 to 2027-01-01

* Venue: DDP

* General Enquiries: For festival enquiries, visitors can check individual homepages or contact 02-120.

* Information Source: Detailed information is available via official institutional channels and event homepages.

Source

https://festival.seoul.go.kr/festival/main/festivalView.do?festacode=336