Korea Names 27 Top Culture-Tourism Festivals for 2026-27
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SaveKorea Names 27 Top Culture-Tourism Festivals for 2026-27
Korea's Ministry of Culture, Sports and Tourism released its roster of the country's 27 best culture and tourism festivals for the 2026-27 period on Jan. 23. Twenty events were carried over from the 2024-25 lineup, joined by seven newcomers including the Busan International Rock Festival, the Nonsan Strawberry Festival and the Sejong Festival, which celebrates King Sejong the Great of the Joseon Dynasty.
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Working with the Korea Tourism Organization, the ministry will invest KRW 40 million in each event over two years to strengthen competitiveness and brand awareness, while supporting global promotion, travel-product development, content competitiveness and the adoption of artificial intelligence. Starting this year, individual subsidies for existing festivals are being replaced with links to global events sharing the same theme, geographic proximity and regional attractions. To support this, the ministry raised its festival budget from KRW 6.5 billion last year to KRW 10.4 billion this year, with three additional global and four prospective festivals to be selected.
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