China (Fuzhou) Cross-Border E-commerce Exhibition (Spring)

[Exhibition Overview]

    This exhibition is a 6P Innovation Power Trade Fair designed to connect Chinese manufacturing with global consumption and integrate the rapidly developing cross-border e-commerce ecosystem resources. It is held twice a year, in spring and autumn. The exhibition uses the halls of the Fuzhou Strait International Conference and Exhibition Center. On the basis of optimising the existing quality suppliers, cross-border e-commerce seller buyers and platform resources, it attracts more manufacturers from the cross-border e-commerce supply industrial belt, integrates the existing 200,000 cross-border seller buyer resources, upgrades high-end forums and various supporting activities, and continues to build a leading event in China's cross-border e-commerce industry.

[Reasons to Exhibit]

    - For suppliers: This exhibition is meticulously crafted by the national team of international trade exhibitions. A massive number of buyers gather at this season-opening exhibition for centralised procurement, making it a quality platform for suppliers to achieve one-stop sales, with a high output of best-selling products during peak seasons.

    - For platforms: The target audience for recruitment is precise. Over 80% of exhibitors are enterprises with cross-border e-commerce supply chain entry qualifications or relevant development intentions, and all have been screened by the organisers. They are all strong and promising quality entities, helping platforms achieve one-stop precise recruitment.

    - For buyers: They can achieve one-stop product selection and procurement. All sources come from the joint supply chain exhibition of the national cross-border e-commerce export industrial belts. Buyers can deeply connect with original manufacturing sources without middlemen marking up prices, and the authenticity of the goods is fully guaranteed.

    - For service providers: On-site buyers and sellers are at different stages of development, with urgent needs for transformation and upgrading, giving rise to diverse multi-link service demands. This fully meets the business needs of service providers in connecting with various clients.

[Exhibition Value]

    The Cross-border E-commerce Fair is the first professional exhibition in China's cross-border e-commerce industry to receive UFI (The Global Association of the Exhibition Industry) certification, and has now become one of the most influential industry benchmarks in the global cross-border e-commerce field. Since its inception, the ratio of buyers to booths has exceeded 20:1 for five consecutive years, meeting the standards of an international quality professional exhibition. Its distinct trading attributes have become a prominent industry label of this exhibition.

    The core value of exhibiting lies in the exhibition's ability to precisely cover the supply chain resources of quality industrial belts nationwide. The Cross-border E-commerce Fair brings together quality supply chain enterprises from over 80 cross-border e-commerce industrial belts across the country, covering a full range of product categories including home and daily necessities, mother and baby toys, beauty products, hardware and auto-motorcycle parts, footwear, apparel, bags and luggage, furniture and home decor, gifts and daily goods, and new consumer electronics. For buyers, this is a one-stop product selection platform for efficiently connecting with the source factories of "Made in China"; for manufacturing enterprises, exhibiting is a strategic window to directly reach a vast number of cross-border sellers.

    The exhibition builds a golden bridge between the world's top e-commerce platforms and China's supply chain. The Cross-border E-commerce Fair attracts more than 60 global cross-border e-commerce platforms to participate, and its hallmark feature is that "90% of the global TOP 20 e-commerce platforms exhibit." Overseas leading platforms such as Amazon Global Selling, eBay, and Mercado Libre, together with the "Chinese overseas expansion team" including TikTok Shop, SHEIN, TEMU, Alibaba International Station, AliExpress, and Xiaohongshu (RED), all attend, providing exhibitors with excellent opportunities to connect with mainstream and emerging global channels.

    The exhibition integrates service provider resources covering the entire industrial chain, building a one-stop overseas expansion protection system. Service providers from numerous fields, including logistics, payment, marketing, taxation, software, and AI technology, are all present, jointly weaving a "cross-border protection network" covering the entire chain. Exhibiting companies can connect in one go with full-chain service providers such as Panther International, Zongteng Group, PingPong, WorldFirst, SellerSprite, Midodo Technology, etc., effectively reducing the cost of trial and error in overseas expansion.

    Relying on Fuzhou's abundant overseas Chinese community resources and digital trade innovation advantages, the exhibition provides dual empowerment of policy and talent for exhibiting enterprises. During the exhibition, the China Cross-border E-commerce Conference is held concurrently, bringing together industry leaders, experts and scholars to release authoritative blue books and industry indices; an innovative "Cross-border E-commerce Talent Matching Zone" is set up, organising hundreds of enterprises to conduct on-site recruitment, promoting precise talent matching both online and offline.

    For Chinese enterprises, the Cross-border E-commerce Fair is not just a display platform for the domestic market, but also a strategic pivot for connecting with global channels and achieving brand globalisation. The exhibition's overseas buyer groups come from more than ten countries including the UK, Australia, Thailand, and India. It also continuously introduces overseas influencers for live-streaming sales on-site, opening up efficient pathways for enterprises to expand into overseas markets. The exhibition actively promotes the concept of the "Chinese economy," helping Chinese enterprises move from mere product export to a new stage of brand, standard, and culture export.

[Notable Exhibitors]

    - Cross-border e-commerce platforms: Amazon Global Selling, eBay, Mercado Libre, Wildberries, OTTO, Shopee, TikTok Shop, SHEIN, TEMU, Alibaba International Station, AliExpress, Xiaohongshu (RED), Kuaishou Overseas, Taobao Overseas, Made-in-China.com, DHgate, Walmart, Wayfair, Coupang, Rakuten Japan, Cdiscount, OZON, eMAG, Allegro, JoomPro, Weijin International, Etsy, Kogan, TradeMe

    - Logistics and supply chain service providers: Zongteng Group, Panther International, China Post, HICUSTOM, Zhongchao Technology, Xinyi Customisation, Hummingbird Customisation

    - Payment and financial service providers: AliPay, WorldFirst, PingPong

    - Software and technology service providers: SellerSprite, ZiNiao Browser, Duoke, Cheetah Mobile, Honghua Digital Technology, Yunya Information

    - Marketing and comprehensive service providers: Midodo Technology, Youle Overseas Expansion, Guangdong Advertising Group

    - Industrial belt exhibiting representatives: Kairuilin Sporting Goods, Qihao Technology, Chuangda Footwear, Jieying Import and Export, Hummingbird Technology