Xi'an Beauty Expo - Xi'an International Beauty Exhibition

【Exhibition Overview】

    Xi'an International Beauty Expo, abbreviated as Xi'an Beauty Expo and known by its English identifier BHC EXPO, is a recognised industry development barometer in the western beauty sector. It has also been accredited by the Xi'an Municipal Bureau of Commerce and ranks among the top ten brand exhibition projects in the city. The expo is held twice a year, in spring and autumn, and operates on a professional, branded and market-oriented model. With its scale continuously expanding and brand influence steadily growing, it has become a leading professional beauty and health industry expo in the western region, with a wide-reaching scope.

    This edition of the expo is expected to attract nearly 800 exhibiting enterprises and over 4,000 brands showcasing simultaneously, with a total exhibition area of 30,000 square metres. It is anticipated that 30,000 professional visitors will attend for viewing and procurement. The expo covers the entire beauty industry chain, including professional lines, daily chemical lines, medical aesthetics and anti-ageing, hair care and hairdressing, traditional Chinese medicine health and wellness, beauty industry supply chain, and related comprehensive services.

    The expo is jointly organised by the Shaanxi Beauty & Hairdressing & Cosmetics Industry Association and Xi'an Dezhi Xing International Exhibition Co., Ltd. Since its inception, it has been successfully held for more than forty editions. It serves as the core hub of the beauty market in northwest China and a strategic platform connecting global beauty industry resources, showcasing cutting-edge technological achievements, and leading regional industry development trends.

【Exhibiting Value】

    As the largest and most influential professional beauty industry event in northwest China, the core exhibiting value of the Xi'an Beauty Expo lies in its platform attributes of precisely connecting the northwest and central-west markets, as well as its highly concentrated professional buyer resources.

    The host city, Xi'an, is the starting point of the Silk Road Economic Belt and also a central city in western China. It radiates to a vast market covering multiple provinces including Shaanxi, Gansu, Ningxia, Qinghai, Xinjiang, Shanxi and Henan, making it the preferred platform for domestic and international beauty brands to enter the northwest market.

    The 2024 spring edition already achieved an exhibition area of nearly 30,000 square metres, with nearly 800 brand manufacturers, 4,000 well-known brands, and 50,000 professional visitors. The organising committee built a visitor invitation network covering the whole of Shaanxi and neighbouring provinces through offline one-on-one precise invitations, complemented by online promotions on platforms such as Douyin, Toutiao and Xiaohongshu. Free shuttle buses for professional visitors were also arranged across more than 40 cities and counties within a 400-kilometre radius of Xi'an, ensuring high-quality buyers attended the expo.

    For exhibiting enterprises, this platform offers an opportunity to connect with core procurement resources in the northwest and seize the development initiative in the beauty industry's transformation towards technology, health and branding. It serves as a core strategic gateway for enterprises to explore the northwest market, connect with central-west resources, and showcase their innovative strength.

【Scope of Exhibits】

    The expo establishes a one-stop trading platform covering the entire beauty industry chain, with exhibits spanning all categories, specifically including the following areas:

    - Professional Lines: beauty instruments, salon products, skin management, weight loss and slimming, anti-ageing products, intimate care, permanent makeup, nail art and eyelash extensions

    - Medical Aesthetics: plastic surgery hospitals, medical aesthetics brands, medical aesthetics instruments, injectable products, post-operative repair products

    - Daily Chemical Lines: skincare and cosmetics, personal care, men's grooming, maternity and baby care

    - Hair Care Brands: hair nourishment and hair growth, shampoo, conditioner, dyeing and perming, hairdressing equipment

    - Health Industry: moxibustion and essential oils, health and wellness, head therapy and postpartum recovery

    - Beauty Industry Supply Chain: OEM/ODM manufacturing, packaging materials and raw materials, beauty industry education and training, beauty industry management systems

    - Comprehensive beauty-related services

    From professional beauty to medical aesthetics and anti-ageing, from daily chemical products to health and wellness, the expo has formed a complete ecological loop for the beauty industry, closely following the three major industry trends of "technology-driven beauty, health and wellness, and the rise of national trends", creating a highland for industry technology exchange with deep integration of production, research and application.

【Concurrent Events and Exhibiting Brands】

    The expo brings together numerous leading domestic and international brands, including renowned industry enterprises such as Beijing Hongqiang Furui, Shiyan Medical Technology Group, Liming Group, Kelan Bio, Meilikou, L'Oréal Group, Shiseido, Pehchaolin and Proya, showcasing cutting-edge technologies and projects in photoelectric instruments, skin management, weight loss and body shaping, intimate care, and head therapy and hair nourishment.

    During the same period, the expo will also host multiple industry events, including the Northwest Beauty Industry Permanent Makeup Masters Competition, the Xi'an Summit on High-Quality Development of the Health Industry, and the Western Medical Aesthetics and Anti-Ageing Industry Expo, providing beauty industry practitioners with a premium platform for technical exchange and trend insights.