Shanghai Fashion Week - Shanghai Apparel & Accessories Exhibition

【Exhibition Overview】

    The Autumn/Winter Ordering Session of the Shanghai Apparel & Accessories Exhibition (MODE), under the umbrella of Shanghai Fashion Week, has broken new ground by launching a dual-track ordering model combining offline product selection with online ordering. It has also developed a "Cloud Ordering" platform to empower trade circulation, activated industry potential through "Cloud MODE Experience", seized new opportunities in the digital era for iterative upgrades, and embraced new development opportunities in the post-pandemic era.

    The exhibition provides a platform for exhibitors to engage in in-depth exchanges with clients, helping original designs open up commercial channels. With emerging consumers showing growing recognition of local brands and an ever-increasing demand for personalised products, the industry is full of confidence in the development of domestic independent brands. The ordering session is the first step for brands to launch their market operations and the core of the entire Fashion Week's commercial functions. This edition of MODE will fully resume offline operations, providing an efficient and convenient matching platform for exhibitors and buyers, helping brands recover and grow while injecting confidence and encouragement into the market through the concentrated display of quality content.

【Featured Zones】

    Tracing back to the forefront of the industry chain, this exhibition will feature a special zone called "Material Space", themed "Material Utopia", inviting Lenzing, DuPont, the Swedish Consulate, the Ellen MacArthur Foundation, Esquel Group - PYEFORT, The Shepherd, GREENEXT, LE DUMCO, SF F-Box and other enterprises, institutions and creative professionals with notable achievements in the field of sustainable development.

    The zone will delve into the possibilities of combining sustainable innovative materials with creative design, awakening designers' awareness and imagination of new materials, and injecting more sustainable value into the fashion ecosystem.

【Concurrent Events】

    In parallel with the exhibition, MODE TALK industry forums will be held, inviting a number of industry heavyweights to share hot topics on industry trends, industry empowerment, sustainable fashion and more, exploring new pathways for industry development under the normalisation of epidemic prevention and control.

【Visiting Guidelines】

    - Tickets for this exhibition are electronic tickets; all visitors must complete real-name pre-registration before entry.

    - Domestic visitors from Mainland China must register online with real-name ID card information.

    - Overseas visitors must register with real-name passport information.

    - Visitors from Hong Kong, Macao and Taiwan must register with real-name Mainland Travel Permits.

    - For entry, visitors may either verify their identity by scanning their ID card on-site, or present the QR code of their electronic ticket for scanning.