Shanghai Building Materials Exhibition - Shanghai Construction Expo CBD

[Exhibition Overview]

    The CBD Shanghai Construction Expo, also known in the industry as the Shanghai Building Materials Exhibition, was first launched in Guangzhou in 1999 and is hosted by the China Foreign Trade Centre, an organisation under the Ministry of Commerce. In response to the development needs of industry enterprises and the direction of market upgrading, the China Construction Expo officially expanded to Shanghai in 2015, launching the Shanghai Construction Expo project at the National Exhibition and Convention Center (Shanghai) in Hongqiao.

    The exhibition has established a deep strategic partnership with Red Star Macalline, a leading home furnishing retail giant in China. Since 2019, the two parties have operated the event jointly, leveraging a powerful alliance through a new exhibition mechanism to elevate the Shanghai Building Materials Exhibition into an international industry event positioned with "a mission of height, content of depth, and details of warmth."

    The exhibition's core positioning is as an "international high-end customisation platform," with the theme "Promoting New Consumption, Serving the New Landscape." It presents three distinctive features: for a new boost in home furnishing consumption, look to Hongqiao; for expanding into the East China market, choose Hongqiao; for exploring new high-end trends, come to Hongqiao. The current overall exhibition scale approaches 180,000 square metres, covering dozens of popular display categories including high-end customisation, trend customisation, ceramic tiles, sintered stone slabs, coatings, and system doors and windows. During the event, 40 professional forums and themed activities will be held concurrently. The exhibition is consistently dedicated to building a world-class industry exchange platform, serving the high-quality development of China's home furnishing industry, and steadily advancing towards the goal of becoming the premier high-end customisation exhibition in China.

[Exhibition Highlights]

    - The Premier High-End Customisation Exhibition in East China: Since landing at the National Exhibition and Convention Center (Shanghai) in Hongqiao in 2015, the exhibition has clearly defined its positioning as an "international high-end customisation platform," bringing together over 800 renowned industry brands and attracting more than 120,000 professional visitors. It stands as the flagship industry event marking the start of the year in China's high-end customised home furnishing sector.

    - Deep Empowerment through the Exhibition-Store Alliance: Leveraging the strategic cooperation with Red Star Macalline, the exhibition innovatively creates a new "exhibition-store linkage" operating model, covering resources from over 400 offline shopping malls nationwide. It connects the entire chain of pre-exhibition online lead generation and traffic diversion, during-exhibition group visits, and post-exhibition store placement services, achieving a "3 days leveraging 365 days" never-ending marketing format.

    - Full-Category High-End Brand Matrix: The exhibition features three themed pavilions — high-end customisation, system doors and windows, and premium main materials — covering twenty sub-categories such as customised home furnishing, ceramic tiles and sintered stone slabs, smart appliances, and coatings and soft furnishings. It brings together over 500 high-end brands debuting first-launch products, creating a one-stop material sourcing platform for large luxury residences and mansions in China.

    - Scenario-Based Curation of Life Narratives: Moving beyond the traditional exhibition model of piling up products, the exhibition launches a themed curation titled "30 Life Moments That Move China," reconstructing the exhibition ecosystem through emotional resonance. This curation is led by a professional team of top designers and brand experts, allowing brand value to be presented intuitively with greater warmth.

    - Dual-Channel Traffic Closed-Loop Conversion: For C-end consumers, the exhibition partners with Red Star Macalline to create a complete consumption loop of "voucher collection - check-in - redemption." For distributor groups, the exhibition offers travel subsidies, special training camps, and annual industry speech activities, precisely gathering over 500 quality distributors and truly delivering the exhibition value of "profit from exhibiting, conversion upon landing."

    - A High Ground of Full-Industry-Chain Resources: The exhibition gathers tens of thousands of top designers, over a hundred property developers and decoration companies, and over a hundred authoritative industry media outlets, connecting the entire upstream and downstream channel chain of developers, design institutes, construction units, and distributors. Leveraging the economic hinterland advantage of the Yangtze River Delta, it covers major building material production bases and the largest consumer market in China.

    - Four-Dimensional Linked Value Hub: Concurrently with the exhibition, dozens of high-end forums covering multiple dimensions — "design, materials, technology, and operations & maintenance" — are held, including the Villa Design Conference, the High-End Customisation G20 Summit, the System Doors and Windows Technical Seminar, and the China Home Furnishing New Traffic Conference, among other professional events, helping participants grasp industry development trends.

[Notable Exhibitors]

    - Whole-Home Customisation: TUCANO, RARA, MAGE·EXTREME, NOBILIA, THREE MAGPIES, A8 SPACE, REIDINY, DOWOOD, HOULANGFEILANG, GEWU, CARIA, BANEN, VIMAR, BIAOZHI, BASTIM, OULIN, TUBOBAO, POWER DEKOR, JIANGSHAN OUPAI, MULIMUWAI, GUANLAN, V8 CASA, YUANBAN

    - System Doors and Windows: PAIYA, FUXUAN, XINHAOXUAN, MILAN WINDOW, FEIYU, WASER, DAYANG, JINGVIEW, MINGTANG, SHIBAO, PACKSON, FENDEGELIN, MIYA, ROCK HUAFEI, SANSUO, JINGWEI, KEDE, QISHANG, FANYUN, OUDILUO, XINQIANSHENG, SLOMAN

    - Panels and Hardware: XINGANG, YIMULIANGPIN, BAIYUAN, FUREN, MOGANSHAN, TREEZO, DAWANGYE, LUSHUIHE, HONGMIANHUA, HUAZHOU WOOD, HIGOLD, DTC, HUITAILONG, OUPOKE, NOMI, XINGHUI, DINGGU, ADAMS, LEKA, JIANLANG, HEHE, MINGMEN

    - Design Brands: WEILUO, SHIHYOU, Shanghai Wood Industry Association Pavilion (Furen Group, Zunmu Hui, Wanmeinai, Yihuang, Pingshanshu), Design 12, Sensory Memory Special Exhibition Brands, Space Wings, Saviolab, ZHONGZHIXIN, DEBEI

    - Smart Appliances: Haier San翼Bird, Fotile, ROBAM, Midea, COLMO, Bosch, Siemens, Vatti, Macro, Vanward, Entive, SSF, MEDAL, SENG, PEIN, MXR, Hotata, LANGBA, OPPLE Lighting, NVC Lighting

    - Door and Window Accessories: Siegenia, Hoppe, Roto, Gretsch-Unitas, Jianlang, Hehe, Chunguang, Guoqiang, Xingsanxing, Rinas, Tianchen, Jinmaida, LUNQU, Jingong, Leide CNC, Yongzhuang, Huajian, Weiye, Nanshan, Guangya