Guangzhou International Private Label Fair

【Exhibition Overview】

    The Guangzhou International Private Label Fair, branded in English as Marca China, is the sister exhibition of Marca, the Italian private label fair held in Bologna. Having undergone a comprehensive upgrade, the fair has officially moved to Guangzhou. Its core objective is to facilitate exchange and connectivity within the global private label industry, establishing a professional platform for display and trade matching for various industry participants.

    The decision to hold the fair in Guangzhou leverages the city's unique advantages as the economic hub of Southern China. The region not only houses a large number of quality manufacturers and boasts a complete industrial chain, but also has a massive consumer base and abundant retail resources, capable of supporting diverse market demands and unlocking ample market space for the development of private labels. Additionally, Guangzhou's reach extends to the Southeast Asian market, making it one of China's premier cities for international trade, helping exhibiting brands enhance their global influence and achieve broader development prospects. This relocation to Guangzhou is more than just a change of venue; it represents a significant strategic upgrade in the fair's journey towards internationalisation.

【Range of Exhibits】

    This edition of the fair adopts a dual-exhibition model running concurrently, with two major exhibition zones covering different categories of private label products and services:

    - Guangzhou Food Private Label Zone: encompassing categories such as snacks and beverages, agricultural and sideline products, convenience foods, and cold-chain and fresh produce.

    - Guangzhou Daily Necessities Private Label Zone: encompassing sectors including household daily goods, beauty and personal care products, pet supplies, and packaging and design services.

【Exhibition Scale & Side Events】

    The total exhibition area for this edition reaches 20,000 square metres, featuring over 500 quality manufacturers, OEM/ODM suppliers, and source factories. The fair is also expected to attract more than 20,000 professional visitors for networking and exchange.

    In addition to the core exhibition displays, the fair will host multiple industry conferences, create various themed zones, and organise several buyer matching events. Professional private label buyers and industry experts from various countries will also be invited, helping to foster international industry exchange and collaboration.

    Beyond the main fair activities, Marca China will also organise numerous Retailer-Supplier Day regional events across the country. Through formats such as releasing industry trend reports, showcasing popular products, and conducting on-site business matching, these events aim to create more opportunities for interaction and connection between exhibitors and potential buyers.

    As the private label industry flourishes and market vitality continues to strengthen, Marca China will embrace exhibitors and professional visitors from around the world with a more open attitude, working hand-in-hand with the industry to explore the latest development trends in the private label sector and drive innovation and progress within the global private label industry.