Beauty Eurasia Istanbul, Turkey

【Exhibition Overview】

    Beauty Eurasia, the Istanbul Beauty Exhibition in Turkey, is a highly influential event in the beauty, cosmetics, and hairdressing sectors in the region. It has received strong support from several prominent industry associations in Turkey and has earned high recognition and acclaim from beauty industry professionals and major media outlets.

【Scale of the Previous Edition】

    The previous edition covered a total exhibition area of 20,000 square metres, attracting 374 participating companies from various countries and regions, including China, Hong Kong (China), Dubai, India, Indonesia, Thailand, South Africa, Brazil, and Spain, with a total attendance of 18,000 visitors.

    The Chinese pavilion occupied an exhibition area of 700 square metres at the previous edition, standing out with its unique group booth design and prominent location within the hall, making it a new highlight of that edition.

【Exhibition Positioning】

    This exhibition is a key event in Turkey's cosmetics industry, focusing on a wide range of leading beauty-related products, and is widely recognised as the largest commercial platform for the cosmetics industry in the Eurasian region.

    The exhibition serves as one of the main gateways to the Eurasian market, providing an effective trade matching platform for industry professionals from Turkey and around the world, helping all parties create new business collaboration opportunities.