SIAL International Food and Beverage Exhibition (Guangzhou)

【Exhibition Overview】

    The SIAL brand entered the Chinese market in 2000, and in recent years has gradually developed a "dual-city" growth model, with coverage spanning the entire global food and beverage industry chain. This edition of SIAL International Food and Beverage Exhibition landing in Guangzhou marks a strategic extension and resource upgrade following SIAL's years of deep cultivation in the Guangdong-Hong Kong-Macao Greater Bay Area.

    As the economic, transportation and trade hub of South China, Guangzhou boasts the country's most concentrated cluster of food wholesale markets and professional buyer resources, with reach extending to South China, Central China and overseas markets. It serves as a strategic pivot for food and beverage brands seeking to "go global" or penetrate lower-tier markets, offering unparalleled advantages as a host city. This edition will continue to leverage SIAL's globally unified Match Me business matching system, buyer database and brand communication network, empowering food and beverage enterprises worldwide to deepen their presence in the Greater Bay Area market. The exhibition area and number of exhibiting brands at this edition will both set new records. Building on the successful foundations of the first three SIAL exhibitions in Shenzhen and the resources of the Greater Bay Area, the 2026 SIAL Guangzhou will deliver an even better exhibiting experience and richer business outcomes for exhibitors and buyers alike.

【Exhibiting Value】

    - Strategic Gateway for South China Food & Beverage Trade: The exhibition is held in Guangzhou, the core hub of the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging its unique location connecting the country's most concentrated food wholesale market cluster and the 600-million-consumer Southeast Asian market, helping enterprises open up "dual circulation" trade channels between domestic and international markets. The projected 60,000㎡ exhibition area will bring together 1,500+ global exhibitors and 65,000+ industry professionals, making it a strategic platform for enterprises to deepen their presence in South China and reach global markets.

    - Efficient and Practical Business Conversion Platform: Leveraging the "Match Me" supply-demand matching system, which has facilitated hundreds of thousands of business matching sessions to date, buyers and exhibitor needs can be precisely aligned. On the foreign trade front, numerous enterprises have secured overseas orders and entered international markets through the exhibition; on the domestic front, many companies have also garnered a substantial number of high-intent leads. Strong buyers from Southeast Asia visit year-round, opening a direct shortcut for domestic enterprises to reach overseas markets.

    - Premier Launchpad for All-Category Innovation: The exhibition features 14 themed zones covering imported food, snacks, health food, dairy products, grains and oils, condiments, pre-prepared dishes and more, with thousands of new products expected to make their debut. As the global launch platform for "new, unique and innovative" food and beverage products, SIAL has successfully propelled numerous overseas bestsellers into the Chinese market while also helping elevate "Made in China" brands into "global products."

    - Global Resources and Brand Exposure Empowerment: Backed by Comexposium, the French exhibition group with nearly 60 years of history, exhibitors can share SIAL's global network resources and enjoy "global trade at their doorstep." The exhibition integrates hundreds of domestic and international media outlets, utilising a 360° omni-channel marketing matrix to help exhibitors achieve full-funnel coverage from brand exposure to business conversion.

    - Innovative Events Leading Industry Trends: The exhibition will concurrently host the SIAL Innovation Competition, SIAL Snack Festival, SIAL Tea Mixologist Competition and a series of other events, creatively building new consumption scenarios, leading new food and beverage consumption trends, and helping exhibitors connect with vast domestic and international business opportunities for sustainable growth.

【Notable Exhibitors】

    This edition has attracted renowned enterprises across multiple sub-categories, with core exhibitor categories including:

    - Comprehensive Food and Grain & Oil Brands: Luhua Group, Qingdao Food, Shanghai Zhanglisheng, Tangtian Mitian, Guangdong Jintian Animation, Guangdong Hengyu Food, Huangji Food, Guangdong Tiannong Food, Shanxi Jin Popo, Liaoning Yuexiu Huishan, Shenyang Bulaolin and over a hundred other enterprises.

    - Health and Functional Foods: Senfengyuan, Qingdao Asahi Food, Riche Danlian, Shandong Guangtou Liji Food, Anhui Zhishentang Pharmaceutical, Tibet Qizheng Highland Barley Health, Ningxia Runde Bio and numerous other industry brands.

    - Beverages, Alcohol and Condiments: Qingdao Lilong Grape Winemaking, Jinan Baishiquan Liquor Industry, Guizhou Yigongfang Cold Chain, Liping County Baling Liquor Industry, Guizhou Lanrui Agriculture, Shenyang Aisin Gioro Zujiafang Liquor Industry and brands across multiple categories.

    - Imported and Regional Specialty Brands: Malaysia's CAMARIA GLOBAL SDN BHD (D’Lapezz), Thailand's CHIN HUAY PUBLIC COMPANY LIMITED, Vietnam's BICHCHI FOOD, as well as exhibitors from Indonesia, Sri Lanka, Japan, South Korea and other countries.

    - Processing, Packaging and Supporting Services: Guangdong Weiya Packaging Printing, Wenzhou Liansu Printing, Dongguan Zuanyi Trading, Guangdong Zhaotianyi Packaging, Dongguan Xinma Label Products, Zhongde Can Making (Huizhou) and other supporting service providers.

【Venue】

    This edition will be held at the Guangzhou Poly World Trade Center Expo, located at No. 1000 Xingang East Road, Haizhu District, Guangzhou, Guangdong Province.