K Beauty Expo Seoul

【Exhibition Overview】

    Korea Seoul Beauty & Hair Expo, also known as K Beauty Expo, is Korea's premier professional beauty and hair industry exhibition.

    The exhibition is co-organised by authoritative organisations such as the Korea Trade-Investment Promotion Agency, the Korea Cosmetic Industry Association, and the Korea Beauty & Hair Association, with the core objective of promoting the development of Korea's beauty industry and deepening international industry exchange and cooperation.

【Exhibit Scope】

    This is a comprehensive industry event covering the entire beauty sector, with exhibits spanning multiple sub-categories, including:

    - Beauty, cosmetics, hair care and nail care related products

    - Skincare, colour cosmetics, fragrances and personal care products

    - Beauty equipment, SPA-related supplies and health and wellness food products

【Exhibition Highlights】

    The exhibition provides a face-to-face interactive platform for industry experts and participants, where a wide range of new beauty products are showcased and launched.

    The exhibition also invites beauty industry experts and corporate representatives from around the world to share the latest industry trends and cutting-edge technological achievements.

    The 2025 edition of the exhibition featured 506 exhibitors and was held at KINTEX Exhibition Centre in Korea. This exhibition is not only a core showcase platform for Korea's beauty industry, but also holds significant influence in the Asian and even global beauty markets, attracting industry professionals from various countries to participate every year.