Shantou Chenghai Toy & Gift Fair

【Exhibition Overview】

    This exhibition, also known as the Shantou Stationery Fair, is themed around “Toy Capital, Igniting the World” as its core concept. It features multiple exhibition zones covering toy brands, machinery, supporting accessories, and IP e-commerce. Through the “One Fair, Four Exhibitions” model, it aims to build itself into a first-tier professional exhibition across the entire toy industry chain.

    Leveraging the local industrial cluster advantage of being the “China Toy & Gift Capital”, the exhibition provides an efficient and smooth trade cooperation platform for toy industry professionals worldwide. This edition will welcome over 2,000 renowned brands from around the globe, covering a total exhibition area of 100,000 square metres, with exhibits spanning all categories of the toy industry, fully showcasing the industry’s diverse development landscape.

【Exhibition Scale and Visitor Flow】

    This exhibition strategically aligns with the autumn Canton Fair window period, enabling it to capture the millions of international trade visitors generated by the Canton Fair. The organiser expects the exhibition to attract over 120,000 professional visitors from all sectors of the toy industry, including buyers, distributors, retailers, and designers.

    The exhibition will be held at the Shantou International Convention and Exhibition Centre, located at 191 Donghai’an Avenue, Shantou, Guangdong Province. The currently published online exhibitor directory has already registered 709 participating companies.

【Industry Development Direction】

    Huang Yixian, President of the Chenghai Toy Association, pointed out that innovation is the lifeline of the toy industry’s development. The industry needs to increase R&D investment and accelerate the leapfrog transformation from “manufacturing” to “smart manufacturing”.

    The industry is currently focusing on promoting diversified integration strategies such as “Toys + AI”, “Toys + IP”, and “Toys + Education”, while actively exploring the application of new technologies like AI and VR across the entire chain of toy R&D, production, and marketing.

    At the same time, the industry is also delving deeper into the cultural connotations of toy creativity, promoting the integrated development of “Toys + Cultural Tourism”, and helping the toy industry gradually move from the traditional “manufacturing economy” towards a new development stage of the “creative economy” and “experience economy”.