Yoshinogawa City is located in the eastern part of Tokushima Prefecture, built along the Yoshino River, one of the three major rivers in Japan, featuring magnificent natural scenery and a simple, honest local culture. Mount Bizan is a city landmark; from the observation deck at the summit, one can take in a panoramic view of the city, the Yoshino River, and the Kii Channel, with dazzling night lights. The Yoshino River Gorge boasts beautiful landscapes, offering rafting in summer and vibrant autumn foliage. Ancient temples such as Yakushi-ji, one of the eighty-eight temples on the Shikoku Pilgrimage, are located here, exuding a Zen atmosphere. The clear streams of the Anabuki River are ideal for cherry blossom viewing and firefly watching. The local cuisine is primarily traditional Tokushima flavours, with richly ingredient-filled zōni; fresh bonito dishes; Tokushima ramen with rich pork bone broth and chewy noodles; Awa Wagyu beef and Yoshino River sweetfish of superior taste.