Minamiuonuma City is the core of the Echigo Plain and the top producing area of Koshihikari rice. The terraced fields of the Uonuma Hills offer beautiful scenery, while Ojiya and the Uonuma hot spring towns are serene. The distant view of the Echigo Three Mountains (Asahi, Shōwa, Naeba) is magnificent. The Uonuma River is clear. The cuisine is renowned for Niigata rice, Uonuma sushi, salmon, trout, mountain vegetable dishes, and local sake (seishu), where the fragrance of rice, the richness of sake, and the freshness of seafood stand out.