Kitaibaraki City is located along the Pacific coast at the border of the northeastern Kanto region, extending north of the Oarai Coast. The sea cliffs and lighthouse at Izura Coast are magnificent, with the Rokkakudo (built by Tenshin Okakura) standing by the cliff. Kitaibaraki Flower Park offers seasonal flower fields. Mount Tsukuba provides a broad panoramic view.

The local cuisine features Ibaraki seafood, anglerfish, oysters, halibut, Hitachi beef dishes, and watermelon, all known for their freshness and sweetness.