CCBE Chengdu Beauty Expo - Chengdu Beauty Exhibition

【Exhibition Overview】

    Chengdu Beauty Expo (CCBE) is the first beauty exhibition in Western China, founded in November 1997. It is the first beauty industry exhibition in Western China to receive foreign capital injection. Located in the core region of Western China, CCBE leverages its international professional service capabilities and industry influence to build a high-quality trade and exchange platform for beauty industry professionals, making it the preferred platform for beauty enterprises to enter the Western China market.

【Core Value of Participation】

    Chengdu Beauty Expo is the largest and longest-established professional beauty exhibition in Central and Western China. Since its inception in 1997, it has been held for 28 consecutive years, totalling 52 sessions. It is the third largest beauty exhibition in China after Shanghai CBE and Guangzhou Beauty Expo, and is also a UFI-approved member, hailed by the industry as the bellwether of the beauty industry in Western China.

    The exhibition, together with CBE, Cosmoprof Asia and SCBE under Informa Markets, is listed as one of the "Four Major Beauty Exhibitions in China", connecting global beauty industry resources. It is a must-choose platform for domestic and international enterprises to explore the beauty market in Central and Western China, with its core strengths lying in the platform attributes that precisely link the key Central and Western China markets and its strong professional buyer resources.

    Chengdu occupies a core position in Western China, and the Sichuan-Chongqing region boasts a huge demographic dividend. In 2024, the cosmetics market capacity of Sichuan Province reached RMB 40 billion, ranking third nationally, making it a fiercely contested market for major brands planning their presence in Central and Western China. By participating in the exhibition, enterprises can obtain the latest market intelligence on the Western China beauty industry and formulate brand development strategies; enhance corporate and brand exposure to showcase their products and services to buyers in the Western region; discover new partners to expand across Sichuan and the wider Western region; conclude cooperation on site and efficiently acquire high-quality order leads; while also maintaining existing customer relationships, preventing customer attrition, and stabilising their market share.

【Exhibition Scale & Zoning Plan】

    The 2025 Autumn Exhibition will cover an exhibition area of 65,000 square metres, bringing together 588 exhibiting enterprises and over 4,500 domestic and overseas brands, attracting approximately 50,000 professional buyers to visit and source. Professional visitors precisely cover multiple provinces and cities including Yunnan, Guizhou, Sichuan, Chongqing, Tibet, Shaanxi and Gansu, leveraging a database of over 500,000 professional visitors to enhance brand exposure, with over 80% of visitors holding purchasing decision authority.

    The exhibition builds a one-stop trade platform covering the entire beauty industry chain, adopting an architecture of "4 main halls + 4 connecting halls", encompassing five major sectors: professional beauty lines, daily chemical lines, medical aesthetics, professional hairdressing and international brands, subdivided into 28 beauty product categories. From efficacy skincare, wellness and health preservation, beauty instruments to nail art, eyelash extensions and microblading, intimate care, scalp care and supply chain, it achieves full-category coverage, making it an exceptional one-stop platform for beauty professionals to select products and source.

    The exhibition closely follows the three major industry trends of "scientific skincare, efficacy skincare, and wellness market segmentation", creating an innovative hub for deep integration of industry, academia, research and application. At the 2025 Autumn Exhibition, new brands/enterprises accounted for as high as 41% of participation, efficacy skincare accounted for 18.69%. Industry product development has shifted from "blind ingredient stacking" to "targeted skin problem solving". AI skin analysers, smart anti-ageing devices and other scientific skincare products made a concentrated debut, and the AI assistant feature was also launched for the first time, greatly enhancing visitor browsing efficiency.

【Concurrent Feature Events】

    Nearly 30 professional events will be held concurrently with the exhibition, creating a premium exchange platform for the beauty industry. The events cover the China Beauty Industry Association Presidents Summit Forum, the China Beauty Industry Oscars Award Ceremony, the China Beauty Industry Complaints Forum, the Special Beauty Summit Forum, the Sichuan Beauty Industry Vocational Skills Competition, and more, bringing together beauty industry leaders and founders of leading enterprises to analyse wellness industry development trends and provide beauty professionals with high-quality industry insights and practical experience.

【Featured International Zones】

    The 2025 Autumn Exhibition will feature an Australia Pavilion for the first time, with over 20 local brands making their debut; the Korea Pavilion brings together more than 10 source enterprises; and pavilions from Germany, Japan and Taiwan, China will also set up booths, offering buyers a one-stop sourcing platform showcasing the latest industry trends.

【Well-known Exhibiting Brands】

    - International Brands: Sanmu, DR+LAB, FRI, Wensay, BOM, CICALINIC, Dr. Bartier, Kekoxing, POW, BELLA AURORA, Aspect, Voegele, Groz Herbal Tea, K.N.C, Jitai, Chijing Shang, DR FUSION, GRENIA, AQUDEA Australia, VEEZRO, NEOVITA, Nameshin

    - Efficacy Skincare & Problem-Skin Brands: Yufanchun, Fanxikou, Chuanqi Jinsheng, SA-LOV, Weikekou, Yiluofei, Kahui, NIUMI, Desha, Xianghuiji, Jialilan, Aozhi, Chanquan, Kanglimei HB, Meimei Yinxiang, Zimeitang, Jiaoshilan, Nuoqige, Limeichuan, Yi'ermei, Yili Xueyan, Tianxi Deva, Yicuiquan, Hanfang Yimei, Zirentang, Yubeifan, Mingzhuo Zhimei, Beiyouqing, Qingfu, Feizihou, Xiangyan Tiaofu, Quanziyu

    - Wellness & Health Preservation Brands: Yufulan · Santong Dashi, Mojia Health, Kung Fu Shoulder & Neck, BIBOTING, Junxin, Ouqili, Cihua Zhenpin, Chengghe Health, Bairuila, Zefa, Moli Shi, AuroAir, Anmei Liyuan Head Therapy Soup, Zuojii Head Therapy Soup, Shuaiwei Signature Head Therapy, Huayi Hair Growth, Baoyuan Bio, Aidao Postpartum Care, Zhenfen, Mengsiqi, Fennen Dashi, HK · Shenghui Women, Qingzhiyan, Chengghe, Wahaha Youjian, Dongyun Huacui, Jincheng Heqi

    - Weight Loss & Body Shaping Brands: Minghu Jike Aesthetics, Xianxi Weight Loss, Quxian Gaobai, Qianmei Shijia, Xian Yufei, Likang Bio, Shuyuan Yizun, Hongyuan Yishou, Wahaha Qingnai, Minghu Slimming, Baohan Bear, Oriental Code, Jiexika, Xinweimi

    - Beauty Instrument Brands: HONKON, Kedun Laser, Aimomi, Feijia, ALURA Ande Group, Paopaoyang, Xingji Nuokang, Futai, Maise, Yinwei, Dimei, Dema Aolun, Suoerta, Ms.W, Zhongke Yimei, Hengmei, Yishen, Sannuo, Nuozhiyan, Hycynis, Bitmoji, Taifu, Liang'ercai, Meice, cell light, Zhen'ao, Meidazhao, Kun'ao Robot, Junkong Robot, DJM

    - Medical Aesthetics & Anti-Ageing Brands: Bloomage Biotechnology, Jiuzhou Huayun, Jibi, Mijiyin, Meili Buluo, JUYOU, Maichi, YOUNG.FU, Hengmei Huacheng, Royce, Fushengji, Huashengmi, Qiaoziyu, Platinum Salmon, Huajingsu, Yifu, Dongguo Fenmo, Nuofuya Zhan Yan, Jiyan Meizi, Yanxiko, Dishu, Donghong Yaoxing, Yanmeihui, Qianmei Doctor, KeFujia, Dr. Pure, Aidingna, Hengzhiqing, Youbiyouti, Buer JiMi

    - Daily Chemical & Skincare Brands: Tongkang Pharmaceutical, Rongle, Xinde Bio, Shangzhi Group, Yimeike, Guangzhou Hongai, Shanghai Huijia, Shidai Bio, Ourun, Jimeichen, Manjiang, Ruxue, Hansen Bio, Guangzhou Kechen, Kangrong Industrial, Chenmei, Jingmei, Donglangman, Guojiao, Jiumiantong, Beimingcui, Yuanqi Beast, Xiaoxi Classmate, Xiaoli Dabai, Yumian Feihu, Tu Xiaoyao, Huibao, Huaqiandai, Zefa, Oudeman, Bao'erde, Beishuyi

    - Supply Chain & OEM Enterprises: Xinde Group, Chaoya Pharmaceutical, Rongle, Chenrong, Lingkou, Weishuimei, Ourun, Shilingshanquan, Zhongchuang Zhimei, Ruxue, Jiajie, Ayisha, Hanjiang Water, Keyunshi, Hengbang Industrial, Guangzhou Siyi, Manjiang Seaweed Mask Powder, Paitai, Jitai

    - Nail Art, Eyelash Extensions & Microblading Brands: Gualaili, Zhenli Nail & Lash, Aililuo, Fashadi, Yikai'er, COCO Lashes, Yilanduo, Xianzhi, Xibao Qicai Nail Art, Xingtuer, Moshu Zhijian, Yisen Beauty, Consoeng, Yuxi Microblading, Shangyi Mingxiu, Mingxiu, Shanhelin, Wanmei, Hui'ershun, Tiancheng Dental Aesthetics, Yachi Beauty, Gelvsi Natural Teeth Whitening, Niyuebai

    - Korean Pavilion Enterprises: SELENUS, Dr.SGN, EXOVENA, The Aroma Shop, SCATTER, CERES, MELROSE KOREA, USOLAB, Ra Sence Loe Cure, Petoile, NEWLAND ALL NATURE, Sturgeon Bio, DR. MACYYELL, D.Therapino