China (Wuhan) International Alcoholic Beverages Exposition

【Exhibition Overview】

    The China International Alcoholic Drinks Expo (CIADE) is hosted by the China Alcoholic Drinks Association and receives strong support from the China National Light Industry Council. This year's expo is held in Wuhan, with exhibits covering prestigious wines and spirits from around the world as well as the entire alcoholic beverages industry chain. It offers consumers a rare opportunity to get up close with world-renowned alcoholic drinks, while also helping the public gain a comprehensive understanding of the entire journey of alcoholic products from the source of production to end-consumer consumption.

【Exhibit Scope】

    The expo is built around consumer experience to create a brand-new service system, where visitors can taste a wide variety of alcoholic drinks from around the globe, including:

    - Domestic alcoholic drinks: covering baijiu (Chinese white spirits), huangjiu (Chinese yellow wine), domestic wines, beer, cocktails, fruit wines, health-preserving wines, chateau wines, etc., featuring renowned domestic leading brands such as Moutai, Wuliangye, Luzhou Laojiao, Yanghe, and Fenjiu

    - International alcoholic drinks: including brandy, whisky, vodka, rum, gin, sake, tequila, imported wines, and many other overseas alcoholic products

【Exhibition Positioning & Participation Value】

    With its international vision, market-oriented operations, and professional service philosophy, the expo has earned widespread recognition among exhibitors. Its core mission is to promote the integrated development of China's alcoholic beverages industry with the global alcoholic beverages industry, build a core showcase platform for the development of China's alcoholic drinks industry, and help industry players share in the fruits of the sector's growth.

    As a high-calibre and highly influential industry event in China's alcoholic drinks sector, the expo has evolved over decades of development into an international professional exhibition approved by the Ministry of Commerce. It is widely recognised by the industry as an important platform for global exchange and mutual learning in the alcoholic beverages sector and a bellwether for the development of China's alcoholic drinks industry, shouldering the industry mission of driving the brewing industry's transformation from scale expansion to value enhancement.

    For exhibiting companies, this expo serves as a core strategic platform to showcase brand strength, explore domestic and international markets, and connect with global industry resources.

【Core Strengths of the Exhibition】

    - Full industry chain and full category coverage: bringing together the world's six major alcoholic beverage categories, covering every segment of the industry chain from raw material supply, production and brewing, equipment and technology, to packaging design, intellectual property protection, and marketing, meeting the display needs of different types of exhibitors

    - Quality professional audience resources: professional visitors cover major alcoholic beverage brand distributors across the country, brand operators, e-commerce platforms, overseas buyers, and industry technical experts, providing exhibitors with direct channels to core procurement decision-makers

    - Continuously enhanced internationalisation: this edition invites Thailand to serve as the Guest Country of Honour, with a 500-square-metre Thailand National Pavilion, attracting guests from multiple countries as well as overseas alcoholic beverage companies and buyers to participate; over 20 bilateral and multilateral economic and trade promotion events will be held during the expo, building bridges for two-way market expansion between Chinese and foreign alcoholic beverage enterprises

    - Closely aligned with industry trends: the expo closely follows the three major industry trends of digital intelligence, green development, and internationalisation, creating a technology hub for deep integration of industry, academia, research, and application; a dedicated Alcoholic Beverages Digital Intelligence Innovation Zone has been set up to showcase cutting-edge industry technologies across full scenarios, including AI brewing, intelligent blending, and anti-counterfeiting traceability

    - Rich portfolio of supporting professional events: the expo will concurrently host over 50 professional events, including the China International Alcoholic Beverages Development Conference, the World Spirits Region High-Quality Development Conference, the National Wine Tasters Competition, and the Qingzhuo Award New Alcoholic Products Selection, and will also release an industry development strategic plan to provide clear guidance for the sector's growth

    - Diverse immersive experiences: the expo features a variety of interactive experience activities, providing exhibitors with valuable opportunities to communicate directly with consumers and helping brands reach end-consumer audiences