Dongguan International Auto Tuning Exhibition AIT

[Exhibition Overview]

    The AIT Dongguan International Auto Tuning Exhibition (ALL IN TUNING, abbreviated as AIT) is approved by the Ministry of Commerce of the People's Republic of China and is the only international national exhibition in China dedicated to the automotive tuning industry. It is also the first professional tuning car show in China, with its origins tracing back to the CIAACE brand exhibition in 2005. In 2018, it moved to Dongguan, the birthplace of tuning in China, and is widely recognised by the industry as one of the leading professional exhibitions covering the entire automotive tuning industry chain in terms of scale and product variety.

    Leveraging the core geographical advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, this exhibition has received strong support from San-Ei Shobo, the organiser of the Tokyo Auto Salon in Japan, and has also drawn significant attention from the Guangdong Provincial Government and the Dongguan Municipal Government. It aims to seize the opportunities for promoting the development of automotive tuning under the national policy of upgrading automobile consumption, and to jointly explore the direction of driving automobile consumption upgrades.

[Exhibition Scale and Scope of Exhibits]

    This exhibition adopts a layout combining indoor displays and outdoor interactive areas, with a total exhibition area of 100,000 square metres. It has attracted over 800 participating brands and is expected to welcome more than 100,000 professional visitors. Over 20 vehicle manufacturers, including BAIC, FAW, BMW, Audi, Toyota, and Geely, have already joined this exhibition.

    Closely following the three major industry development trends of "new energy tuning, off-road tuning, and national trend tuning", the exhibition has added trendy tuning sections such as electric vehicle modification, motorhome modification, off-road modification, and pickup truck modification on top of traditional performance, power, and stance tuning. It has also deepened content related to new energy electric vehicle tuning, with exhibits covering the entire tuning industry chain:

    - Tuned complete vehicles: covering new energy tuned vehicles, racing competition vehicles, off-road tuned vehicles, pickup tuned vehicles, and classic car restorations with modern upgrades

    - Power and control systems: including exhaust systems, engines, turbochargers, suspension, tyres, and wheels

    - Exterior and aerodynamic kits: including body kits, spoilers, colour-change films, and custom paintwork

    - Additionally, the exhibition covers lighting and electronics, smart cockpits, audio modifications, interior upgrades, off-road equipment, outdoor camping, and aftermarket supporting products across all categories, from performance upgrades to exterior modifications, and from traditional fuel vehicles to new energy electric conversions, forming a complete industrial ecosystem that meets buyers' one-stop procurement needs from light tuning to deep customisation.

[Exhibitor Value]

    The core value of exhibiting at this show lies in its pragmatic platform attributes of "cool cars, high footfall, and business opportunities", as well as its channel advantages in precisely connecting with tuning terminal stores. It has always adhered to the exhibition philosophy of "efficiency first", converting visitor traffic into commercial value through its "exhibition-competition linkage" approach. Over the years, it has maintained a rebooking rate of over 70%, with many leading brands participating for ten consecutive years.

    The exhibition has established the AIT Union platform, connecting resources from over 5,000 member stores nationwide, providing exhibitors with precise business matching services. Professional visitors cover tuning store operators, vehicle manufacturer procurement teams, tuning enthusiasts, and overseas buyers, making it a strategic window for exhibitors to directly engage with core channel purchasing decision-makers.

    The current scale of China's automotive tuning market is expected to reach RMB 130 billion by 2026. Policy loosening and the personalised demands of Generation Z are driving the industry's standardised development. Exhibitors can leverage this exhibition to connect with the core South China market, gain insights into consumption trends, and position themselves in the RMB 100 billion tuning sector, seizing the development opportunities of the industry's intelligent, new energy, and global transformation.

[Cooperation Resources and Concurrent Events]

    The exhibition deeply integrates global top-tier industry resources and has reached in-depth cooperation with the Tokyo Auto Salon in Japan. Through the resource connection between AIT and TAS, high-quality and mature Japanese tuning companies are introduced into China, while excellent Chinese tuning brands are promoted overseas, building a core bridge for Sino-foreign tuning industry exchange.

    During the exhibition, several professional events will also be held, including the China Automotive Tuning Industry Summit Forum, the Customised Automotive Ecosystem Co-creation Global Summit, and tuning technology case-sharing sessions, focusing on hot topics such as new energy tuning technology, national trend tuning trends, and policies and standards, providing industry insights and strategic guidance.

[Notable Exhibitors]

    This exhibition has attracted numerous outstanding domestic and international tuning brands, primarily including:

    - Internationally renowned brands: ALCON, AP racing, OHLINS, HKS, TEIN, DIXCEL, JAOS, HARDRACE, Continental, CUSCO, HRE, RECARO, AK, SSR, AMSOIL, FERODO, ENDLESS, TOM'S, KW, ST, ENKEI, D.A.D, EIBACH, SACHS, ERST, SARD, WORK, ABT, REMUS

    - Chinese independent brands: CMST, EDDYSTAR, RSS, TEI, YOFER, FECCR, MOTVE, BUB, RF RACING, magicair, FEELAIR, SM, KM, BLOX, INSPEED, FACEWHEELS, boder, Jinbo, Shite, Cerui, Jujiu, Lishuang, Qiaozhuo, Sailun, Haoma, Mingan International, Jinfengchi, TTSPORT, TEI racing, DICASE, BORDER, EDDY, R2, GFRC, ipe, yefulun, star

    - Off-road tuning brands: Keman, Muye, Meilunmeihuan, KMC, AO, AC, JHO, Black Mamba, Chiku, Bofende, Zhukai, Yehuang, YIP, Niubate, Anruote, Chi'ya, Heini, Saisi, Fangxiang, Anuoda, DME

    - Car model and peripheral brands: Tomica, Maisto, Bburago, Platform 1, Chaoyi, Lunyu, MT, ATS