Franchise Expo Germany (FEX) at Messe Frankfurt

【Exhibition Overview】

    Franchise Expo Germany (FEX), fully named Franchise Expo Germany, is the largest and most influential professional franchise exhibition in Germany. Organised by Messe Frankfurt, it is tailored for individuals with entrepreneurial aspirations and an interest in the franchising sector.

【Exhibiting Brand Information】

    This edition of the exhibition attracted exhibitors from 17 countries worldwide, including Germany, Austria, Greece, Türkiye, Malaysia, Canada, China, Saudi Arabia, and the UAE, fully demonstrating the accelerating global expansion trend of franchise systems.

    The exhibition brought together 113 distinct franchise brands across multiple popular entrepreneurial tracks, with notable brands including:

    - McDonald's

    - Subway

    - Turkish Kebab

    - Fat Monk

    - Anytime Fitness

    - Küffel Home Care

    - Sonnentor

    - Green & Clean

    - PLAN A Kitchen Design

    - FALC Real Estate

    - Die Zauberfrau

    The exhibition clearly conveyed an industry signal: the franchise model remains the primary direction for SME entrepreneurship and scale expansion in Europe.

【Exhibition Key Highlights】

    This edition featured several heavyweight guests, including football star and entrepreneur Lukas Podolski, renowned European entrepreneurship mentor Ali Mahlodji, and business trend analyst Tristan Horx.

    For the first time, the exhibition introduced multilingual simultaneous interpretation services, providing international visitors with a seamless communication experience and truly enabling cross-border franchise industry exchange.

    From industry data to development trends, from brand showcases to community connections, the exhibition transcended language, industry, and national boundaries, conveying to the world the development philosophy that the franchise industry starts with people, shaping the future of the entrepreneurial ecosystem in Europe and beyond.