Motocycle Live Birmingham

【Exhibition Overview】

    The Birmingham Motorcycle Exhibition, known in English as Motocycle Live, is one of the UK's premier motorcycle industry events, supported and recognised by major motorcycle manufacturers.

    The exhibition showcases a wide variety of models, ranging from distinctive and stylish new products to practical everyday motorcycles, catering to the needs of different enthusiasts. The previous edition covered a total area of 40,000 square metres, featuring 685 participating enterprises from various countries and regions including China, the United States, Japan, and South Korea, attracting 90,000 visitors to the venue.

    Many renowned brands brought their new products to the exhibition, including Triumph Group, a British motorcycle manufacturer with a century-long history, and Royal Enfield, both of which launched their latest models at the show. The exhibition has brought a 7% growth to the UK motorcycle industry, demonstrating its significant influence within the sector, whilst also serving as a premium trading platform for Chinese motorcycle enterprises to enter the British market.