SEMA SHOW Las Vegas

【Event Overview】

    The SEMA SHOW, held in Las Vegas, USA, is the world's premier professional automotive and motorcycle customisation event, bringing together the industry's most advanced technologies and best-selling products. It is organised by the Specialty Equipment Market Association (SEMA). Since its inception in 1963, the show has been successfully held for over five decades and is widely recognised as the benchmark for industry development, as well as a core gateway for automotive aftermarket companies to enter the North American and global markets.

【Event Highlights】

    Unlike other auto parts exhibitions, the SEMA Show is organised strictly by product category for exhibitors, with exhibition zones allocated according to the order of booth registration. It serves as a one-stop platform covering the entire industry chain.

    The show encompasses the full industry chain, including high-performance components, customisation kits, off-road equipment, automotive electronics, tools and equipment, tyres and wheels, and auto repair and maintenance products – spanning everything from track-level performance upgrades to everyday personalised customisation, and from traditional internal combustion engine powertrains to electrified bespoke solutions.

【Exhibition Value】

    The show delivers multiple benefits to exhibitors and visitors alike, with core advantages including:

    - Precise access to global key buyers and channel resources – the 2025 show brings together over 2,300 exhibiting brands, attracting more than 150,000 industry professionals from over 140 countries and regions worldwide.

    - Serving as a strategic engine for Chinese automotive customisation and parts companies to expand into the North American market – as the world's largest consumer market for automotive customisation, North America offers vast growth opportunities for cost-effective Chinese enterprises.

    - A frontline platform for technological innovation and industry trends – the show showcases the latest customisation technologies and focuses on the future direction of mobility.

    - Deep connections to high-level forums and industry resources – the event features not only professional conferences and industry leader dialogues, but also renowned customisation competitions, themed music festivals and other special activities.

【Venue】

    The show is held at the Sands Expo and Convention Center in Las Vegas, USA, located at 3355 S Las Vegas Blvd, Las Vegas, NV 89109. As a world-renowned convention city, Las Vegas boasts well-established exhibition facilities, convenient transportation and abundant hotel resources, providing an excellent environment for the event.

【Notable Exhibiting Brands】

    The show attracts numerous globally renowned companies, with key exhibiting brands including:

    - Automobile manufacturers: Ford, Honda, Stellantis, Nissan, Toyota and others

    - Parts and customisation brands: Holley Performance Brands, Hoonigan, Optima Batteries and others

    - Tyre companies: General Tire (CELIMO, TBBTIRES)

    - Technology service providers: Pronto Network, Metra Electronics, TraXtion and others

    - Renowned customisation teams: Ringbrothers, Unplugged Performance and others